'This Bud' not for them
Swiss court rules against U.S. brewery in trademark battle
Mar 1, 1999 - Switzerland's highest court has ruled against U.S.-brewed "Bud" beer in a battle over the Budweiser and Bud trade names. Anheuser-Busch took its case to the Federal Tribunal in late 1997 after a trade panel ruled against its "Bud" beer.
The trade panel said the U.S. beer should not be sold as "Bud" in Switzerland because of a risk of confusion with the
name "Budweiser," claimed by state-owned Czech brewer Budejovicky Budvar. Switzerland's Supreme Court has upheld that decision.
Anheuser-Busch chief executive and president Stephen J. Burrows said the ruling would not affect the company's pending trademark case against Budvar outside of Switzerland. The two brewers have been claiming rights to the Budweiser name since 1911.
Anheuser-Busch still holds unchallenged rights to the Budweiser name in most of the world, including North and South America and virtually all of Asia. It will continue to sell beer in Switzerland, but use a different name.
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