Rogue Nation flagless

Oregon brewery ordered to take flag off bottles of American Amber Ale

Mar 31, 2005 - The government has told Rogue Ales to lower the flag on its American Amber Ale.


The Oregon brewery has been ordered to stop using the stars and stripes to advertise American Amber. According to U.S. Code Title 4, Chapter 1, Section 8, Item I: "The flag should never be used for advertising purposes in any manner whatsoever."

The company began brewing the beer 11 years ago, and uses the flag on beer taps, pint glasses, posters and T-shirts. Even the company's red, white and blue delivery truck will have to be repainted.

"Ours is not to reason why, ours is to comply," said Jack Joyce, Rogue's chief executive officer.

The order came after an agent for the Alcohol and Tobacco Tax and Trade Bureau who was visiting Newport with her family spotted a Rogue delivery truck with a flag painted on it.

A U.S. Treasury Department spokesman said the code is meant, in part, to keep consumers from thinking that the government endorses products.

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