What would Jesus drink?

Lithuanian brewery under fire for using Christ in advertisements

Jan 18, 2006 - Catholics in Lithuania are upset a brewery is using Jesus Christ in its advertisements.


The Catholic Church condemned beermaker Kalnapilio-Tauro Grupe for using a picture of Jesus wearing earphones to advertise its products. "Many believers are hurt and outraged that the savior's image ... was used for advertising beer," said Archbishop Sigitas Tamkevicius.

"The use of Catholic symbols for commercial purposes and especially for advertising alcoholic beverages is absolutely unjustifiable," said Tamkevicius.

The televised advertisements show an image of Jesus wearing earphones. Customers are urged to buy the beer for a chance to win a CD containing musical hits.