Coonskin cap beer trip
Boulevard Brewing's raft built with beer kegs ready for summer adventure
May 5, 2004 - Boulevard Brewing Co. has commissioned a special raft built out of beer kegs, and the "Boulevard Draft Raft" will take a 825-mile trip down the Missouri River this summer. Built in Oklahoma, the 28 foot craft is buoyed by pontoons constructed of dozens of empty stainless steel beer kegs. The vessel is currently in dry dock at the company's Kansas City brewery.
The trip will toast the bicentennial of the Lewis & Clark expedition, and is an extension of Boulevard's summer-long "Pale Ale Adventure" promotion. Plans call for the raft to be launched just below Gavins Point Dam outside Yankton, S.D., June 22. It should arrive in Kansas City in time for the Lewis & Clark National Signature Event, "Heart of America: A Journey Fourth" over the 4th of July weekend. The epic journey is to conclude at Laclede's Landing in St. Louis on July 13.
"We're putting on our coonskin caps and preparing to rough it for a month on the river. Somebody had better remember the bug spray," said John McDonald, Boulevard's president.
A rotating four-person crew of Boulevard employees will ride the raft through the heart of the brewery's 10-state distribution territory, stopping often to meet with distributors, retailers and Boulevard fans.
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