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Apr 18, 2014

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No 'girly-man' beer

Portland Brewing ships 'Governator' to California

Jan 6, 2004 - Portland Brewing CEO Jerome Chicvara promises that the new "Governator" beer his Oregon brewery is shipping to California is "no 'girly-man' beer." Although it is available only in California, stories about the beer are appearing in newspapers across the country.

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Chicvara says he was surprised that no California brewer thought of the "tribute" to the 38th governor of California, "Terminator" actor Arnold Schwarzenegger. Portland sent California 3,200 cases of the beer, labeled as a product of the Pumping Iron Brewing Co.

"We couldn't figure it out," Chicvara said. "Maybe they thought the governor wouldn't like it and they'd be on his bad side, or it was just silly." A spokesman for Schwarzenegger said nobody in the governor's office had noticed the beer.

Chicvara said the idea came to him while kidding around with his college-age kids and their friends, who morphed the words "governor" and "terminator" into "governator." "And I thought that's good, that could be a beer," Chicvara said. "Sometimes we get carried away, but we did this for fun."

The commemorative beer is being sold only in California. It's an extra special bitter ale that comes in a 22-ounce bottle with a label bearing a muscular figure posing like a body builder. The image is generic, so no royalties or licensing fees were at issue with Schwarzenegger.


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