Beer and baubles

Wisconsin mall will give away beer and promote holiday jewelry sales

Nov 26, 2002 - A Wisconsin mall has found a way to combine holiday shopping, beer and the Green Bay Packers. Did we mention that the beer is free?


The first Men's Shopping Night is scheduled for Dec. 17 at the Fox River Mall in Appleton, Wis. Men are invited to the Fox River Brewing Co. in the mall for free beer samples and appetizers. Models show off jewelry from mall shops and hand out catalogs while the guys register.

An hour later, everyone heads over to the jewelry stores. Green Bay Packers running back Najeh Davenport is scheduled to sign autographs at the stores while the men shop.

"It's a cool night," said Andrea Beyer, assistant marketing manager for the mall. "Jewelry stores are going to offer discounts and cater to their needs."

The promotion is no quite as unusual as that at another Appleton jewelry store. Those who purchased one-carat diamond rings from Krieger Jeweler by last Sunday got a free 12-gauge shotgun or deer hunting rifle from Gander Mountain, after the usual background checks.

"We got a lot of calls on it right away," said Paul Gravunder, manager of Gander Mountain in Grand Chute. "It was very positive."

Gravunder said three or four people bought rings under the deal. The two dissimilar kinds of merchandise actually paired up well, said. "She's getting a high-quality diamond and he's getting a high-quality firearm."

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