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Nov 26, 2014

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Corona designated 'Budweiser brand'

Anheuser-Busch distributors given OK to boost Mexican beer sales

Jan 26, 2001 - A deal with Anheuser-Busch should allow Corona beer sales to keep booming in the United States, according to a report by a Mexico City newspaper.

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El Economista business columnist Tomas de la Rosa reported that A-B has designated Corona a "Budweiser brand," which allows A-B distributors to boost their share of total sales represented by the Mexican beer. Corona became the No. 1 selling imported beer in the United States in 1997, surpassing Heineken, and has extended it advantage every year since.

Currently, about 25% of Modelo brands are distributed through A-B's wholesale system. Anheuser Busch has held a stake in Grupo Modelo, which brews Corona, since 1993.


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