A-B takes aim at Killian's

Red beer called Killarney tested in Michigan

July 10, 2000 - Anheuser-Busch is testing a red lager beer in Grand Rapids, Mich., and could make the beer a national product by next year.


Advertising Age reports that Killarney is brewed with Irish whiskey and brewers malts. It will compete with George Killian's Irish Red Lager, marketed by Coors Brewing Co. Killian's is the No. 2 domestically brewed "superpremium regular" beer, after A-B's Michelob.

A-B started testing Killarney's on tap in late February. It reportedly plans to expand the test later this year, including the bottled product.

A-B launched three reds beers in 1994 -- Red Wolf Lager, Elephant Red and Elk Mountain Red Lager -- but since dropped the latter two.

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