Brewers plan rally in Philadelphia

Gathering at Museum of Art will help kick off American Beer Month

May 12, 2000 - American Beer MonthThe organizers of the American Brewers Rally hope that hundreds of brewers and other members of the American brewing industry will gather on the steps of the Philadelphia Museum of Art on July 1 to help kick off the first American Beer Month.


"American Beer Month is like an Independence Day for the American craft-brewing industry," said John Hickenlooper, owner of Wynkoop Brewery in Denver, Colo. "For more than a decade brewers from around the world have looked with envy at the innovations and excitement of the American microbrewery revolution. Now it is finally time to celebrate these successes in our own country."

Hickenlooper, Larry Bell of Kalamazoo Brewing Co. in Kalamazoo, Mich., and Carol Stoudt of Stoudt's Brewery in Adamstown, Pa., are organizing the Rally.

The Rally will be preceded the day before by a party at Stoudt's and followed immediately by a pub crawl in Philadelphia. Plans are to visit more than 10 brewpubs and multi-tap pub houses that have agreed to feature only American-brewed beers during the month of July.

American Beer Month is a national promotional campaign designed to raise awareness of the variety and quality of American craft beers. It has been organized by the Institute of Brewing Studies and brewers guilds across the nation.

So far, brewing representatives from 12 states have made definite plans to attend the American Brewers Rally and many more are expected. Those seeking more information may contact John Hickenlooper at or Larry Bell at

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