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Library
RBPMail 7.06, June 2001

Real Beer Page Mail (RBPMail) began as a modest update to craft-brew events on the WWW. It evolved into a news digest and sometimes editorial forum. We present its contents here much as they were emailed to subscribers. Often, links you will see are out of date, and businesses referred to may also be long gone.

In this issue:


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NEW INTERBREW-BASS DECISION NOT EXPECTED UNTIL JULY

Belgian brewer Interbrew must wait until next month or later to discover whether the government will again demand the sale of Bass Brewers' U.K. operations. The Office of Fair Trading said this week that interested parties have until June 20 to comment on potential remedies to the competition worries raised by Interbrew's £2.3 billion purchase of Bass last year. When that process is complete, the OFT will come up with its own proposal for a new solution, which will then be subject to more consultation. Only after that will the OFT make a formal recommendation to the trade and industry secretary on what to do to ensure that Interbrew does not wield too much power in the U.K. beer market. Stephen Byers, the trade and industry secretary, told Interbrew in January that it must sell Bass Brewers' operations in the UK, including brands such as Carling, Tennent's, Worthington and Caffrey's. After Interbrew requested a judicial review, a High Court judge last month overturned that ruling on procedural grounds.

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GUINNESS, WORKERS AGREE TO DEAL ON PLANT CLOSING

Irish workers at a Guinness plant in Dundalk have accepted a redundancy deal that includes free beer for the next 10 years. The agreement will allow Guinness to close the beer packaging plant by the end of July without fear of another strike. A one-day strike in April shut down all Guinness operations in Ireland.The deal for the 140 workers includes pensions at 45 and lump sums of up to £137,000, along with free beer, health insurance and scholarships for schoolchildren for the next 10 years A spokesman for Guinness's parent company, Diageo, says beer allowances are common in the industry and work out to about 14 bottles a week.

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HEINEKEN IRELAND WORKERS PROTEST BREATHALYZER TEST

Workers at the Heineken Ireland brewery (formerly the Murphy Brewery) held a wildcat strike last month after a beer delivery driver was asked to undergo a breathalyzer test before starting his morning route. Drivers refused to operate trucks and vans at the Dutch-owned brewery's Cork base after a management official asked the operator to take the test. The driver refused and was immediately supported by 16 other delivery men at the Ladyswell depot.
Beer and stout deliveries throughout Cork city and county were delayed for almost three hours until talks between management and the union led to normal operations being restored.

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OTHER JAPANESE BREWERS CALL ASAHI ADS INACCURATE

A Japanese breweries' group has asked the Fair Trade Commission (FTC) to take action against Asahi Breweries Ltd. over its advertisements for "happoshu" low-malt beer-like liquor. The Association of Happoshu Makers, comprising Kirin Brewery, Sapporo Breweries, Suntory and Orion Breweries, said Asahi Breweries' claim in the advertising that its use of deep-sea water in the beverage removes the watery smell typical of happoshu is a misrepresentation.

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BREWING FAMILY BACK IN BUSINESS

Horsham in Sussex has a new brewery run by a name familiar not only to beer drinkers in England, but also those in the United States. Bill King, formerly managing director at the King & Barnes brewery in Horsham, has launched his own microbrewery with wife, Kathy, called WJ King and Co Brewers. The small micro will be capable of producing a modest 20 barrels per week. King is the fifth generation of the brewing family that had run King & Barnes for 200 years. The business was taken over last year by Hall & Woodhouse, which kept the pubs but closed the old brewery in Bishopric.

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ALCOHOL GOOD FOR YOU ... IF YOU WAIT TO GET STARTED

Doctors have suspected for years that the occasional drink can be better for health than complete abstinence. But new research suggests men should not drink until their 30s and women until their 50s for the effects of alcohol to be beneficial. Before these ages, experts say, the health problems of drink cancel out any protective effect it has against heart disease or strokes in later life. A study in England found that men should wait until they are 34 to enjoy drinking while women should put off alcohol until they reach 54.

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PRINCE CHARLES WANTS TO MAKE THE PUB A HUB

Great Britain's Prince Charles has a unique suggestion for how to save England's endangered village pubs, banks and post offices: put them all together -- and in the pub. "I am starting a small campaign of my own to make the pub become the hub," he said while visiting St. Austell Brewery in Cornwall as part of its 150th anniversary celebrations.

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****WEB WATCH****

A TALE OF THREE BUS(C)HES
Stephen Beaumont writes: "It is not often that I find myself in complete agreement with powerful people named Bush or Busch, but this is one such case. The individuals in question are President George W. Bush's daughters, Jenna and Barbara, and the head of Anheuser-Busch, August Busch." The subject is underage drinking.

http://www.worldofbeer.com/features

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THE WHEATS OF BRITAIN: POUR WITH CARE
Michael Jackson examines some of the offerings from the competition to determine the best wheat beer in Great Britain. He notes: "The questions of bright beer versus hazy, and cellar temperature versus ice-cold are theological issues among devotees of wheat beer. I was amused to see a new British wheat beer called Pour With Care. Could it be clearer than that? A name that is a clarion call to decant. Pour with care and you will not be troubled by cloudiness."

http://www.beerhunter.com/documents/19133-001549.php

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BEER MYTHS AND FACTS
Is bock really the beer left over at the bottom of the tank? Are imported beers stronger than American beers? Should wheat beers always be served with a lemon? Those questions and others are answered at:

http://realbeer.com/library/beerbreak/archives/beerbreak20010517.php

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*****************REAL BEER PICKS***************
BASS BREWING SYSTEM
The Bass Museum, in Britain's brewing capital of Burton upon Trent, offers an intriguing insight into beer and brewing through the ages. It includes a shop selling a wide range of Bass Brewers branded merchandise.

http://www.bass-museum.com

BREW GUILD
Offering an ever-growing array of quality apparel and fine glassware from craft brewers. Constantly adding new products -- including, accessories, its own custom items, and still more from brewers.

http://www.brewguild.com

BREWERS RENDEZVOUS
Founded in 1996 by Robert (bobbrews) Johnson, Brewers Rendezvous sells everything a homebrewer could need -- as well as full line of hot sauces, British goods and plenty more.

http://www.bobbrews.com

BREWERS RESOURCE
The Brewers Resource serves homebrewers of all levels of expertise. Everything in its product catalog has been thoroughly tested and evaluated to enhance the quality of customers' beers and brewing environment.

http://www.brewtek.com

HENNESSEY HOMEBREW EMPORIUM
The first homebrew supplier in Albany, N.Y., Hennessey has been around since 1983, and serving customers by mail since it first opened. In- store shoppers will fine the largest variety of beer-making supplies in the area and regular "brown bag" specials.

http://www.beerbrew.com

NEONCENTRAL
Everbrite Inc. has been producing neon signs since the 1930s, and opened NeonCentral to sell neons -- those brilliantly lit glass tubes that put off a brilliant glow -- directly to customers. NeonCentral sells residential and commercial neons, with everything from collegiate favorites to beer companies.

http://www.neoncentral.com

SOUND BREWING
Sound Brewing Systems, Inc. offers complete consulting services for start-ups, expansions, and problem solving. SBS has orchestrated start- ups and major expansions for over two dozen brewpubs and production breweries, and is prepared to deal with projects of any size.

http://www.soundbrew.com

WEISSBIERBRAUEREI HOPF
The brewery, founded in 1910 and presently run by the third generation of the Hopf family, produces eight different types of wheat beers, of which three are brewed uniquely by Hopf. The brewery recently was awarded the most prestigious of German brewing industry awards, the "Price for the Best of the Best."

http://www.hopfweisse.de/en

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QUICKIE EMAIL SURVEY
Thanks to all who have been replying to our Quickie Surveys. We draw one winner each month for a prize, which this month is a Real Beer T-shirt.

LAST MONTH'S QUESTION:
Do you drink more ale or more lager? Nearly three-quarters of those who answered said they drink more ale, while 8% drink an equal amount of ale and lager.

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*********** Brewed Fresh For You! **************

The Real Beer Page announces a diverse group of brew websites to check out:

CARGILL MALT
Check out the new Cargill Malt-Specialty Products Group (formerly Schreier Specialty Malt) web site for the latest on our new malts, including Cargill Moravian, Meussdoerffer Wheat from Germany and the Crisp Malting line from the UK.

http://www.specialtymalts.com

DCI INC.

DCI, Inc. has been a leader in design and fabrication of stainless steel storage and processing vessels since 1955. We offer a full range of brewing equipment including fermenters, bright beer tanks, hot/cold liquor tanks, mash & lauter tuns, brew kettles and whirlpools.

http://www.dciinc.com

Also Visit:

http://www.beachchalet.com
http://www.bigsys.com
http://www.homebrewhq.com
http://www.meheen-mfg.com
http://www.wildales.com
http://www.sapporobeer.com
http://www.spartanburgstainless.com
http://www.thirdstreetaleworks.com
http://www.21st-amendment.com
http://www.brewshow.com
http://www.clausthalerusa.com
http://www.essentialspirits.com
http://www.fullers.co.uk
http://www.brewcitysupplies.com
http://www.microstarlogistics.com/mkm.php
http://www.traquair.co.uk
http://www.wessexcraftbeers.com

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BOTTLE RELIEF FOR FLORIDA DRINKERS

Gov. Jeb Bush has signed into law a measure that will allow Florida beer to be sold in all size containers 32 ounces or smaller. The bill eliminates a decades-old ban on retail sale of any beer bottle or can that isn't 8, 12, 16 or 32 ounces. The bill will take effect Oct. 1. It will increase the number of microbrewed beers (many of which are sold in 22-ounce bottles) and imports (often packaged in metric size) that may be sold. It also applies the container size law to cider.

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BATF CONSIDERS NEW LIQUOR LABEL WARNINGS

The Treasury Department's Bureau of Alcohol, Tobacco and Firearms is exploring a proposal to make warning labels on alcoholic beverages more noticeable. The new warning label would have to be in larger type, would add an attention-getting image (a red exclamation point in a triangle), and would be prominently placed on the front of all alcoholic-beverage containers. The coalition's proposal doesn't seek to change the current wording of the government warning, which says: "women should not drink alcoholic beverages during pregnancy because of the risk of birth defects" and that drinking impairs the "ability to drive a car or operate machinery." The ATF will accept input until Aug. 20. Send e-mail or postal mail to Chief, Regulations Division, Bureau of Alcohol, Tobacco and Firearms, P.O. Box 50221, Washington, DC 20091-0221.

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AMERICAN BEER MONTH BEGINS A LITTLE EARLY

The second annual celebration of American Beer Month will debut with a weekend of beer-related events on the East Coast beginning June 28 and continue throughout the July (officially ABM), culminating on the West Coast with a rally at the Oregon Brewers Festival, July 27-29 in Portland, Ore. The highlight of the opening weekend will be a rally from 2-4 p.m. June 29 in downtown Philadelphia, featuring brewers from across the country, a colonial color guard, Founding Father character actors and the recitation of the ABM pledge. A pub crawl will follow.

http://www.realbeer.com/spotlight/abm

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UNIBROUE'S NO-GMO CLAIM RAISES QUESTION IN CANADA

In almost 200 billboards that have gone up across Quebec recently, brewer Unibroue Inc. says its beer does not contain modified crops (is GMO-free). For proof, it points to a government food inspector's signature on an export document that describes the beer that way. The federal food agency says Unibroue's assertion is nonsense, given that the Canadian Food Inspection Agency does not determine whether foods derived from gene-splicing science are in commercial products. Also, neither Unibroue or the Brewers Association of Canada cites many examples of beers that contain genetically modified organisms. Critics say that the brouhaha (or brewhaha, if you prefer) points out the need for a GMO-labeling system, which many other countries already have.

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CZECHVAR HEADED TO FOUR MORE STATES

Ceske Budejovice -- brewer of the beer known as Budvar Budweiser in the rest of the world and Czechvar in the United States -- has been encouraged enough by its first six months of sales to add distribution in four states, bringing the number of states it is sold in to 11. Robert Chrt, the brewery's export director, said during a tour of California last month that plans are being made to begin selling Czechvar in Washington, Oregon, Idaho and Texas, and that the brewery may also make Czechvar available to bars in draft form. "I'm excited the way people have accepted our brand," Chrt said

http://realbeer.com/library/beerbreak/archives/beerbreak20010524.php

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WANT TO OWN A HISTORIC BREWERY COMPLEX?

The Pabst brewing complex -- 40 buildings totaling 1.3 million square feet on 21 acres -- is finally on the sale block in Milwaukee. Pabst and its owner, S & P Co., recently hired Polacheck Co. to market the entire complex. The sale was delayed because of estate matters. "This isn't just peddling a warehouse," said T. Michael Parker, Polacheck senior vice president. He said some of the older buildings could be redevelopedinto offices, housing and other functions. Renovations would include removing the brewing kettles, packaging lines and other equipment that remain where they were when shut down in 1996. "It looks like people left in a hurry," Parker joked.

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MOLSON'S 'THE RANT' CAPTURES ADVERTISING AWARD

Canada's two largest brewers walked off with Best of Show awards at this year's Bessies, the annual competition recognizing excellence in television advertising. Molson won top honors in the singles category for The Rant, a 60-second, patriotic-themed ad for Molson Canadian that captured lots of attention on both sides of the U.S./Canadian border. Labatt came out on top in the campaign portion of the program, winning for three, 30-second ads for Bud Light.

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HOMEBREW ODYSSEY JUNE 21-23

Twenty-seven speakers and hundreds of homebrewers will gather June 21-23 in Los Angeles for the 23rd annual American Homebrewers Association 's (AHA) National Homebrewers Conference. "2001: A Beer Odyssey" includes educational seminars, second-round judging for the National Homebrew Contest and social activities. The conference will close on Saturday evening the evening with the Rogue Ales Grand Banquet, an awards dinner for the National Homebrew Competition.

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MILLER LITE TURNS REALITY LENS ON TEXAS BAR

Miller Brewing Co. is getting into the reality TV business. The "Miller Lite Lens" will visit bars in five Texas markets throughout June and July, conducting screen tests for consumers who may then star in a series of commercials. "The Lens" film crews will visit popular bars andclubs in the Dallas-Fort Worth, Houston, San Antonio, Austin and Rio Grande Valley areas and will conduct screen tests for Miller Lite drinkers 25 and older. In each market, selected consumers will appear in a "Miller Lite Lens" television commercial, with one consumer in each market being selected to star in the series of final spots.

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EDITORIAL: BEYOND THE HEADLINES

- We knew when we read the story that Guinness and workers at its Dundalk, Ireland, plant had worked out a deal to close the facility, that we could expect to see the words "free beer" in the headlines. Sure enough, a lot more publications used the story than we would have expected -- and quite often the headline included the information that part of the severance package included free beer (about 14 bottles per week) for 10 years. We understand the appeal to headline writers -- though one that read workers would be "able to drown their sorrows" was a bit much -- but that light-hearted approach sometimes blurred a key point. People lost their livelihoods in a company town where there are few comparable jobs. If they had to choose between the beer and their jobs, we'd guess most workers would take the latter.

- A proposal to make the warning label on alcoholic beverages more prominent bothers us because:
* A new regulation could cost small brewers money to make the changes, and they have to pass the cost along to us or absorb it (making it harder for them to make a profit and continue to produce beer we want to drink).
* Maybe labeling won't reduce beer consumption in the short run (you may vote on that in our quickie email poll above), but we know that every time neo-prohibitionists get a measure they want enacted, the next time they will push for more. Maybe they'll require we read the label to the checkout clerk before we buy a six-pack (hey, we're not kidding).
* Four members of Congress and 121 "health and consumer groups" submitted the proposed change. These organizations have opposed efforts to place positive language about the health benefits of beer and wine on labels as a counterbalance to the federal warning.

- Then there is labeling we can support. Unibroue's billboards declaring its beer GMO-free (no genetically modified ingredients are used) have brought an important issue to public attention in Canada. "The government's been caught with their pants down again," Greenpeace Canada's Michael Khoo said, arguing that whether it's beer or French fries or anything else, Canadians want to know what's in their food. Now let's get that information on beer labels everywhere (just give the brewers a little lead time to use the old labels first).

- A healthy Czech up. Over the years, many European brewers have chosen not to export beer to the United States because, they said, American beer drinkers would not appreciate their beer. It would languish on the shelves, become old and undrinkable. Last month, representatives of Czech brewery Ceske Budejovice toured California and sampled their delicate pilsener -- known as Budweiser Budvar in other parts of the world, but Czechvar in the U.S. They then declared they were so pleased with how things have gone the first six months the beer has been in the states, that they will expand distribution. We already knew that American brewers are the match of any in the world and that American beer drinkers are as knowledgeable as any other beer drinkers, but we still feel like we passed some secret test.

- Every once in a while even a prince has a good idea. There is zero chance that the U.S. Postal Service would consider the suggestion from Prince Charles designed to save pubs, banks and post offices in England's smaller villages -- that is to combine them all into one. But think of it this way: Do you dread going to your local watering hole like you do the prospect of waiting in line half and hour to mail a Father's Day present? Which of these two, the pub or the post office, is the endangered species?

 

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