We’re not sure when this became official, but drinkers get more opportunities each year to celebrate Black Friday with beer. For several years, some bars and brewpubs have been hosting special events the day after Thanksgiving, providing and opportunity for those not interested in shopping.
Now more breweries are getting in the act. This is the fifth year Goose Island is releasing Bourbon County Brands on Black Friday. At the release event in Chicagoin 2013 more than 500 people were in line by the time the beer went on sale. This year, the company it will hold special Black Friday events in Boston, Chicago, Dallas, Jacksonville, Fla., Los Angeles, New York, Philadelphia, Phoenix and San Francisco. In addition, some stores in other states plan celebrations when they receive their allocation of Bourbon County beers. The most prominent is Bourbon County Brand Stout, which the brewery first made in 1992. The variations are Bourbon County Brand Coffee Stout, Bourbon County Brand Barleywine, Vanilla Rye Bourbon County Brand Stout, and Proprietor’s Bourbon County Brand Stout.
For the fourth year in a row, Lakefront Brewery in Milwaukee is holding a day-long party featuring a limited-edition beer. The exclusive brew, Black Friday™ Imperial Stout Aged in Bourbon Barrels, will be available only at the brewery and only for one day.
Lakefront’s Black Friday event will start at 8 a.m.. In addition to the special beer, the Lakefront Brewery Beer Hall will offer beermosas, Stone Creek coffee, baked French toast and breakfast skillets; a live deejay from 8 a.m. to 3 p.m.; and a live band, the Brewhaus Polka Kings, from 5:30 to 8:00 p.m..
Patrons will also receive a free Black Friday pint glass with each bottle they purchase, while supplies last. Full details about the event can be found on the brewery’s Black Friday website.