New Belgium’s ‘Glass That Gives’ returns

New Belgium Brewing has once again rolled out its “Glass That Gives” program, in which the purchase of the brewery’s nucleated Belgian globe glasses benefit nonprofit organizations. Each two-pack gift box is available for $8.99, with $1 from each purchase going to one of four beneficiaries. The nonprofits that benefit from “The Glass That Gives” program include:

- People for Bikes, whose mission is to make bicycling safer, more convenient, and appealing to everyone.

- Water Keeper Alliance, whose mission is to provide a way for communities to stand up for their right to clean water and for the wise and equitable use of water resources, both locally and globally.

- 350.org, which is building a global grassroots movement to solve the climate crisis. Founded in 2008 by a group of college friends and environmental writer and activist Bill McKibben, it has coordinated over 20,000 climate demonstrations in more than 182 countries.

- National Sustainable Agriculture Coalition, an alliance of grassroots organizations that advocates for federal policy reform to advance the sustainability of agriculture, food systems, natural resources, and rural communities.

Purchasers can direct their dollar to any of the nonprofits listed above. To up the ante, New Belgium will offer website visitors the opportunity to create and share online holiday greeting cards. Using a mash-up of images, users can custom-design their card and for each card sent, New Belgium will donate $1 to the charitable cause of the senders choice. Cards can be shared via e-mail, Facebook and Twitter. The best of the best will appear in New Belgium’s online gallery alongside interactive short videos and animations.

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