New Belgium glass sales benefit nonprofits
New Belgium Brewing is giving back during the gift-giving season by offering beer globe glasses that benefit nonprofit organizations. Each winterized two-pack gift box is available for $8.99, with $1 from each purchase going to one of four participating beneficiaries. Visitors to www.newbelgium.com can select “The Glass That Gives” to purchase glassware and designate which organization they would like to support.
New for 2011, New Belgium will roll out smaller 12/14 oz. glasses (12 ounces to the line, 14 ounces to the top) in addition to the classic 16/18 oz. globes (16 ounces to the line, 18 ounces to the top). Many bars will also feature the glasses with a new rack specifically designed for the New Belgium globes.
The nonprofits benefitting from “The Glass That Gives” program include:
* Water Keeper Alliance (www.waterkeeper.org), whose mission is to provide a way for communities to stand up for their right to clean water and for the wise and equitable use of water resources, both locally and globally.
* People for Bikes (www.peopleforbikes.org), whose mission is to make bicycling safer, more convenient, and appealing to everyone.
* Organic Farming Research Foundation (www.ofrf.org), whose mission is to foster the improvement and widespread adoption of organic farming systems.
* Save the Colorado Foundation (www.savethecolorado.org), which is focused on supporting environmental organizations working to protect and restore the endangered Colorado River.
New Belgium also has two holiday beers on the shelves — Snow Day and Frambozen.