For the third straight year, Lakefront Brewery in Milwaukee will celebrate the start of the holiday shopping season with a Black Friday party that includes the release of its Black Friday Imperial India-Style Black Ale. The beer will be available only on Friday, and only part of the day if last year is any indicator. The beer sold out in 90 minutes in 2012.
The brewery doors open at 8 a.m. and the event features brewery breakfast food (and “beermosas”) from Karma Bar & Grill; a live deejay from 8 a.m. to 3 p.m.; brewery tours starting at 11 a.m.; and a live band, the Brewhouse Polka Kings, from 6 to 8 p.m.
Lakefront first brewed the Black Ale for last year’s party. Sales will be limited to three 22-ounce bottles per person, while supplies last. Because last year’s supply of Black Friday went so fast, the brewery has more than quadrupled the number of bottles it will make this year from 1,200 to 5,000. The brewery is also adding a “bottle swap” component for the 2013 event – encouraging participants to bring and trade bottles of rare or unusual beers.
“Black Friday is all about one-day-only, limited supply deals, so we wanted to offer our customers an exclusive beer worth getting up early for,” said Lakefront’s director of business development, Chris Johnson.
The first 1,000 people to buy the beer will get a limited Black Friday pint glass. Full details about the event can be found on the brewery’s Black Friday website, blackfridaybeer.com. Patrons can also buy advanced brewery tour tickets online via the website if they want a guaranteed spot on a specific tour.