Archive | November, 2012

Read all about it – gift card included

Beerbooks.com free beer greeting cardsAs much as we love the digital world where we work and play, we all appreciate holding paper in our hands, reading wha’ts printed on the pages.

Subscriptions to beer magazines make excellent presents. Beerbooks.com, our favorite independent beer bookstore, hasa nice range to choose from. And when you order a gift subscription, they’ll send the recipient a free Beer History Greeting Card. Not an e-card, but an actual printed, full-sized greeting card, sent by U.S. Mail.

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A Black Friday beer for Black Friday

Lakefront Black FridayThis is starting to look like an unusually black Christmas to us (more about that during the shopping and drinking season).

Lakefront Brewery in Milwaukee has brewed a beer it calls Black Friday and will sell it only on Nov. 23, day after Thanksgiving, otherwise known as Black Friday. It is a Black IPA.

Lakefront will sell it only at the 1872 N. Commerce St. It goes on sale at 8 a.m. It’s the second annual Black Friday event at Lakefront, with 12 hours of continuous brewery tours planned this year.

The first 300 people who buy the beer will get a limited Black Friday pint glass.

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For the love of honey

Ken Schram, author of The Compleat Meadmaker: Home Production of Honey Wine from Your First Batch to Award-Winning Fruit and Herb Variations, writes: “My goal … is to begin bringing to meadmakers the breadth and depth of knowledge and resources that are available to beer brewers and winemakers. I sought to cover the many aspects of meadmaking in a comprehensive but easy-to-read fashion, and to provide readers with an understanding of the role quality ingredients play in creating a really pleasing mead.”

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Lagunitas Brown Shugga’ is back

Lagunitas Sucks Holiday AleLagunitas Brown Shugga’ has returned for the holidays.

Makes not mistake, Santa liked last year’s “replacement” beer, Lagunitas Sucks Holiday Ale, but he does appreciate a little Brown Shugga’ along with a cookie beside the fireplace.

You’ll recall that last year the brewery explained it would not make Brown Shugga’ because of production demands, and literally call Lagunitas Sucks Holiday Ale a Brown Shugga’ replacement.

Here’s the full story from last year:

This sad holiday season we didn’t have the brewing capacity to make our favorite seasonal brew, the widely feared BrownShugga’ Ale. You see, we had a couple of good years (thank you very much) and so heading into this season while we are awaiting a January delivery of a new brewhouse we are jammin’ along brewing 80 barrels of IPA and PILS and such every 3 hours. A couple of months back we realized that since we can only brew a mere 60 barrels of Shugga every 5 hours, that we were seriously screwed. For every case of Shugga’ brewed, we’d short 3 cases of our daily brews. The new brewhouse will help insure that this kind of failure never happens again. It’s a mess that we can not brew our BrownShugga’ this year and we suck for not doing it. There is nothing cool about screwing up this badly and we know it. Maybe we can sue our sorry selves. There is no joy in our hearts this holiday and the best we can hope for is a quick and merciful end. F*@& us. This totally blows. Whatever. We freaking munch moldy donkey butt and we just want it all to be over ….

Welcome back, Shugga’.

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New Belgium’s ‘Glass That Gives’ returns

New Belgium Brewing has once again rolled out its “Glass That Gives” program, in which the purchase of the brewery’s nucleated Belgian globe glasses benefit nonprofit organizations. Each two-pack gift box is available for $8.99, with $1 from each purchase going to one of four beneficiaries. The nonprofits that benefit from “The Glass That Gives” program include:

- People for Bikes, whose mission is to make bicycling safer, more convenient, and appealing to everyone.

- Water Keeper Alliance, whose mission is to provide a way for communities to stand up for their right to clean water and for the wise and equitable use of water resources, both locally and globally.

- 350.org, which is building a global grassroots movement to solve the climate crisis. Founded in 2008 by a group of college friends and environmental writer and activist Bill McKibben, it has coordinated over 20,000 climate demonstrations in more than 182 countries.

- National Sustainable Agriculture Coalition, an alliance of grassroots organizations that advocates for federal policy reform to advance the sustainability of agriculture, food systems, natural resources, and rural communities.

Purchasers can direct their dollar to any of the nonprofits listed above. To up the ante, New Belgium will offer website visitors the opportunity to create and share online holiday greeting cards. Using a mash-up of images, users can custom-design their card and for each card sent, New Belgium will donate $1 to the charitable cause of the senders choice. Cards can be shared via e-mail, Facebook and Twitter. The best of the best will appear in New Belgium’s online gallery alongside interactive short videos and animations.

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