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Genesee builds keg Christmas tree

Genesee keg Christmas treeGenessee Brewing in Rochester, N.Y., has used 300 kegs to build its own version of a Christmas tree outside it brewhouse, trimmed with with 600 feet of LED green rope lights, and topped it with a rotating Genesee sign. The tree is 23 feet tall.

“It’s been great fun,” Michael Gaesser, Genesee’s director of packaging innovation, said at a press briefing. “As soon as you turn it on, people start taking pictures. Everyone thinks it’s cool and the whole company rallied around it.”

The tree was erected on a 16 x 16 wooden base and between the 10 layers of kegs is a plywood platform. The kegs are tied together with a cable system. When disassembled, the parts will go into storage for next year.

And the kegs? “The kegs will go back into the production flow and go right back out with beer in them,” Gaesser said.

An official public lighting ceremony is set for Thursday.

Scrabble coasters

Although the points on the tiles only add up to 17 the word FERMENTATION has the potential to add a lot more points by reaching double and triple letter or word scores.

These are the sorts of things you can contemplate while shuffling through this set of beer coaster tiles. It does not come with a large scrabble board, although no home bar should be without one. Added bonus: you can pick this up at the PBS store.

Vintage beer commercials

Vintage Beer CommercialsDoesn’t it seem to you that Russell Crowe should have starred in a beer movie instead of his wine-soaked release (“A Good Year’) a while back?

BeerBooks.com has DVDs on just about any beer-related subject you could want. From making beer to the history of beer to beer and food to great old commercials.

Now if they just sold a remote that doubled as a bottle opener.

And for your Next Glass

Next Glass appIt is being touted as the “Pandora for beer” although you can’t taste beers straight from your smartphone the same way you can listen to music.

The Next Glass app is available for both Android and iOS and serves both beer and wine drinkers. After you download it, it will have you rate some beers. Then when scan a bottle at your local store or do a search for a particular beer it will return a score that predicts if, and how much, you’ll like that beer.

“The more you rate, the more we learn about you,” said Next Glass CEO Kurt Taylor. “We look through chemistry of the beers and wines you have given us your preference on and we are able to find correlations and trends within your profile to figure out what is driving your enjoyment of those bottles.”

Brew-opoly

Brewopoly Board GameHere’s how the manufacturer describes Brew-Opoly Monopoly :

BREW-OPOLY celebrates the small to medium brews and brewers of the United States. It’s a property game that allows players to own their favorite brands and trade their Cases for Brew Houses. Along the way, they will learn about the unique and wonderful brews featured on the game board, and try to become the richest player in the game to win. For 2-6 players, ages 21 years and up.

Whatever your pleasure, from Alpha King Pale Ale to Zonker Stout, our nation’s award winning microbreweries produce the suds that will tickle your taste buds. In Brew-Opoly, buy or trade your favorite beers and increase property value by purchasing Brewpubs and Microbreweries for your monopolies. Sounds easy enough until you have to put on your beer goggles and kiss your neighbor or stand and sing 99 Bottles of Beer on the Wall.