Archive | Beer

Black Friday: A new beer holiday

Lakefront Black FridayWe’re not sure when this became official, but drinkers get more opportunities each year to celebrate Black Friday with beer. For several years, some bars and brewpubs have been hosting special events the day after Thanksgiving, providing and opportunity for those not interested in shopping.

Now more breweries are getting in the act. This is the fifth year Goose Island is releasing Bourbon County Brands on Black Friday. At the release event in Chicagoin 2013 more than 500 people were in line by the time the beer went on sale. This year, the company it will hold special Black Friday events in Boston, Chicago, Dallas, Jacksonville, Fla., Los Angeles, New York, Philadelphia, Phoenix and San Francisco. In addition, some stores in other states plan celebrations when they receive their allocation of Bourbon County beers. The most prominent is Bourbon County Brand Stout, which the brewery first made in 1992. The variations are Bourbon County Brand Coffee Stout, Bourbon County Brand Barleywine, Vanilla Rye Bourbon County Brand Stout, and Proprietor’s Bourbon County Brand Stout.

For the fourth year in a row, Lakefront Brewery in Milwaukee is holding a day-long party featuring a limited-edition beer. The exclusive brew, Black Friday™ Imperial Stout Aged in Bourbon Barrels, will be available only at the brewery and only for one day.

Lakefront’s Black Friday event will start at 8 a.m.. In addition to the special beer, the Lakefront Brewery Beer Hall will offer beermosas, Stone Creek coffee, baked French toast and breakfast skillets; a live deejay from 8 a.m. to 3 p.m.; and a live band, the Brewhaus Polka Kings, from 5:30 to 8:00 p.m..

Patrons will also receive a free Black Friday pint glass with each bottle they purchase, while supplies last. Full details about the event can be found on the brewery’s Black Friday website.

The Chosen Beer

Build your own menorahShmaltz Brewing Company once again celebrates the holiday with new beers, a gift pack and a contest. The eight-pack of 12-ounce bottles includes the two new beers — the 18th Anniversary Jewbelation 18 and Hanukkah, Chanukah: Pass The Beer Dark Ale (8 malts, 8 hops, 8% ABV). It also has the barrel-aged sour beer, 2014′s Funky Jewbelation, Rejewvenator, the collaboration beers with Terrapin Brewing (Reunion Ale ’14 – A Beer For Hope) and Cathedral Square Brewery (St. Lenny’s – The Immaculate Collaboration), Death of a Contract Brewer Black IPA, and Messiah Nut Brown Ale.

The gift pack includes a custom glass, Chanukah candles and a “Build Your Own” Beer menorah portrait by Jennifer Maher. Transform each of the 8 iconic bottles, plus one Shamash bottle (0 malts, 0 hops, 0% ABV), into your own beer menorah. The brewery invites fans to submit a photo of their menorah in its 5th Annual “Build Your Own Beer Menorah” competition on Facebook.

What’s a beer lover want most?

Samuel Adams UtopiasBeer, of course. There was a time that “Real Beer for the Holidays” included a somewhat comprehensive list of holiday beers. That’s become impossible to compile. But beer remains at the top of any beer lover’s wish list, whether it is seasonal or otherwise special.

Pictured here is Samuel Adams Utopias, which has a suggested retail price of $199 when you are lucky enough to find it.

You don’t need to spend quite as much to find a special beer. You also shouldn’t be intimidated by a beer aisle that has begun to look as scary — so many labels, so many varieties, such a range of prices — as the wine aisle. Don’t be afraid to ask for help. If somebody who works at the store isn’t available there’s every chance that another of the customers will be something of a beer expert. Turns out there are times beer geeks can be of use.

You might even find a beer to take home for yourself.

Lakefront hosts Black Friday party

For the third straight year, Lakefront Brewery in Milwaukee will celebrate the start of the holiday shopping season with a Black Friday party that includes the release of its Black Friday Imperial India-Style Black Ale. The beer will be available only on Friday, and only part of the day if last year is any indicator. The beer sold out in 90 minutes in 2012.

The brewery doors open at 8 a.m. and the event features brewery breakfast food (and “beermosas”) from Karma Bar & Grill; a live deejay from 8 a.m. to 3 p.m.; brewery tours starting at 11 a.m.; and a live band, the Brewhouse Polka Kings, from 6 to 8 p.m.

Lakefront first brewed the Black Ale for last year’s party. Sales will be limited to three 22-ounce bottles per person, while supplies last. Because last year’s supply of Black Friday went so fast, the brewery has more than quadrupled the number of bottles it will make this year from 1,200 to 5,000. The brewery is also adding a “bottle swap” component for the 2013 event – encouraging participants to bring and trade bottles of rare or unusual beers.

“Black Friday is all about one-day-only, limited supply deals, so we wanted to offer our customers an exclusive beer worth getting up early for,” said Lakefront’s director of business development, Chris Johnson.

The first 1,000 people to buy the beer will get a limited Black Friday pint glass. Full details about the event can be found on the brewery’s Black Friday website, blackfridaybeer.com. Patrons can also buy advanced brewery tour tickets online via the website if they want a guaranteed spot on a specific tour.

Give a beer your can’t buy at Seven-11

Last year The Rare Beer Club impressed Fast Company magazine so much they featured the club in their December/January issue, stating: “Offering beer as a token of holiday goodwill can be tricky. It’s gauche to put a six-pack under the tree, and nothing says ‘I forgot’ like a brown bag with a ribbon around its neck.” This year Esquire Magazine sings the The Rare Beer Club’s praises in their December issue.

How does it work? Each month, members receive two different 750 ml selections, many of which are corked and caged, and Gift Memberships available from 2-12 months to fit any budget. And the club is offering Real Beer readers $10 off an order of any term. It really is a gift that just keeps on giving.