Molson Coors will fuel DNC vehicles with ethanol from waste beer
http://www.bizjournals.com/denver/st...9/daily30.html
The Molson Coors Brewing Co. has been named the official ethanol
provider for the 2008 Democratic National Convention, to be held in
Denver Aug. 25-28.
Molson Coors (NYSE: TAP) of Denver, and its Golden-based Coors Brewing
Co. subsidiary, will donate all the E85 ethanol needed to power a fleet
of General Motors Corp. (NYSE: GM) flex-fuel vehicles to be used at the
convention.
Molson Coors also is Presidential-level sponsor of the convention, and
will provide beer for Denver 2008 Convention Host Committee convention
and pre-convention events, meetings, media briefings and VIP events.
Presidential is the highest level of convention sponsorship, with
sponsors contributing $1 million or more of cash and/or services,
according to the host committee.
While most ethanol comes from corn, Molson Coors' ethanol is produced
from waste beer. The ethanol used in DNC vehicles will come from Coors
Brewing's brewery in Golden.
"This flex-fuel initiative highlights Colorado's historic status as an
energy and beer capital, as well as its reputation for environmental and
economic innovation," Denver Mayor John Hickenlooper said in a
statement.
Hickenlooper knows what he's talking about when it comes to beer, having
previously operated downtown Denver's Wynkoop Brewing Co. brewpub.
Waste beer is the beer that's lost during packaging, or which is
considered substandard. Coors is the country's first major brewer to
convert waste beer to ethanol, according to the company, and started
that business in 1996.
Coors Brewing's Golden plant now produces roughly 3 million gallons of
ethanol a year.
Convention organizers aim to make the event "the greenest convention
possible." Other sustainable initiatives, in addition to using ethanol,
include mitigating carbon emissions and cutting down on waste through
recycling to a preference for organic food served at convention events.
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