Alexander Keith's IPA - what the hell?

[hops99]

I was in Niagara Falls (on the Ontario side) with the wife and kids a couple of weeks ago. When we checked into the hotel after a 6 hour drive, I decided to saunter down to the hotel bar to treat myself to a beer. For some reason, I'd never heard of Alexander Keith's, but apparently the "IPA" is a big seller across the border, so I got a pint of it.

Bleecchhh! I've had alot of IPA's that stretch the boundaries of what an IPA can be, but this beer tasted (to me...and my wife for that matter) like BMC. It poured clear (I think Bud light has more color), with no discernible aroma - maybe some feshly mown hay if anything. No hop presence whatsoever, no malt, nothing.

How in the world can this beer be classified as an IPA?