Fosters...

[stronk]

I saw an advert which made me laugh today (for Fosters, an undrinkeably terrible lager):

"Fosters. Specially brewed to taste better cold"

I'd dearly love to have one of the idiots responsible for that advert to explain exactly what is so special about the brewing process which makes the beer taste better cold. If they had any sort of plausible explanation, I would go to the hat shop and eat every single hat there; and the wallpaper; and the cash register... you get the point.

[Fast_Eddy]

Originally posted by stronk
I saw an advert which made me laugh today (for Fosters, an undrinkeably terrible lager):

"Fosters. Specially brewed to taste better cold"

I'd dearly love to have one of the idiots responsible for that advert to explain exactly what is so special about the brewing process which makes the beer taste better cold. If they had any sort of plausible explanation, I would go to the hat shop and eat every single hat there; and the wallpaper; and the cash register... you get the point.

This is easy - you use huge amounts of adjuncts, minimal lagering time, and create an inferior product. That's the special process that makes it taste better cold because the less you can taste it (ie the more it is tasteless) the better it tastes.

[chazwicke]

Foster's got into the US market about 30 years ago. I think I last drank it maybe 25 years ago.

[stronk]

This is easy - you use huge amounts of adjuncts, minimal lagering time, and create an inferior product. That's the special process that makes it taste better cold because the less you can taste it (ie the more it is tasteless) the better it tastes.
Ha! I'd love to hear an advertiser saying that (it'd be against their religion, or something; although I can't imagine paradise with Fosters advertisers in it, maybe atheism is a job requirement).

[Richard English]

I have just finished brinking two bottles of Hop Back Summer Lightning. Pale, light and golden - rather like a good lager even though it's a bottle-conditioned ale.

Cheaper than Fosters, cheaper than A-B Budweiser - but full of flavour and character. 4.8% from memory and I know that, even when I've finished the next one, I shall go to bed comfortably settled and will be up with the lark and with my head as clear as a bell.

But there are far more people in the UK who will get silly tonight on Fosters or Bud, than will on Hop Back - and will regret it tomorrow.

Why is the world so full of idiots?

[chazwicke]

We get the bottle conditioned Hop Back Summer lightning here. I really like the Entire Stout.

[brewmonkey]

Originally posted by Richard English


Why is the world so full of idiots?

So that the rest of us will have something to poke fun at?

[BrewDog]

My next door neighbor is from Australia. Foster's (or Carlsberg) _used_ to be his beer of choice. Now, he's the biggest beer snob that I know. :)

[Richard English]

Quote "...My next door neighbor is from Australia. Foster's (or Carlsberg) _used_ to be his beer of choice. Now, he's the biggest beer snob that I know..."

It is possible to convert people and all that it usually needs is for them to try a glass of decent beer.

Sadly we are up against the millions spent on advertising and other promotion by the likes of Foster's and A-B and there is little we can do except at a personal level.

Little, that is, except join the most successful consumer campaigning organisation of all time - CAMRA. Were it not for CAMRA we would all be drinking chemical fizz. So join it www.camra.org.uk - it only costs a few pints - and you'll be helping to preserve real beer from the predations of the chemical fizz giants who, make no mistake about it, are as much of a threat as theye ever were.

Incidentally, I checked and Hop Back Summer Lightning is actually 5% and, yes, I am typing this with a completely clear head after three 500 ml bottles (3 US pints).