Do you fit Neilsen's Profile of a Craft Beer Drinker?

[beersage]

Interesting post by Rob Kasper: http://weblogs.baltimoresun.com/entertainment/news/kasperontap/2009/03/nielsen_profile_of_craft_beer_1.html

Consensus craft beer drinkers...

1. Lives in a two-person household with a combined income over 75 K.
2. Is a Caucasian who lives in a "cosmopolitan center."
3. Is either a boomer or a millennial.
4. "Skews toward active leisure activities."
5. Is a heavy Internet user.
6. Reads a lot of newspapers.
7. Listens to sports on the radio and watches the Golf Channel.

Me...

1. Nope
2. Metropolitan, sure
3. Yes
4. Yes
5. Yes
6. No
7. Yes and no (Golf Channel...seriously? Beer Drinkers?)

[Otis_The_Drunk]

Interesting post by Rob Kasper: http://weblogs.baltimoresun.com/entertainment/news/kasperontap/2009/03/nielsen_profile_of_craft_beer_1.html

Consensus craft beer drinkers...

1. Lives in a two-person household with a combined income over 75 K.
2. Is a Caucasian who lives in a "cosmopolitan center."
3. Is either a boomer or a millennial.
4. "Skews toward active leisure activities."
5. Is a heavy Internet user.
6. Reads a lot of newspapers.
7. Listens to sports on the radio and watches the Golf Channel.

Me...

1. Nope
2. Metropolitan, sure
3. Yes
4. Yes
5. Yes
6. No
7. Yes and no (Golf Channel...seriously? Beer Drinkers?)


Me......

1. No, I live in a 5 person household and make less that 75K comebined.
2. No, I live in the country, out in the Texas Panhandle oil patch.
3. Yes, Boomer.
4. Yes
5. Yes
6. No
7. No & No

[MeridianFC]

I

Consensus craft beer drinkers...

1. Lives in a two-person household with a combined income over 75 K.
2. Is a Caucasian who lives in a "cosmopolitan center."
3. Is either a boomer or a millennial.
4. "Skews toward active leisure activities."
5. Is a heavy Internet user.
6. Reads a lot of newspapers.
7. Listens to sports on the radio and watches the Golf Channel.



1. Two person total? We've got kids does that skew? Income is a check, though only within the past six months.
2. Yup.
3. Gen X
4. What the hell does this mean. Does drinking beer count as active leisure?
5. Guilty.
6. Guilty.
7. Nope.

[skahtboi]

Interesting post by Rob Kasper: http://weblogs.baltimoresun.com/entertainment/news/kasperontap/2009/03/nielsen_profile_of_craft_beer_1.html

Consensus craft beer drinkers...

1. Lives in a two-person household with a combined income over 75 K.
2. Is a Caucasian who lives in a "cosmopolitan center."
3. Is either a boomer or a millennial.
4. "Skews toward active leisure activities."
5. Is a heavy Internet user.
6. Reads a lot of newspapers.
7. Listens to sports on the radio and watches the Golf Channel.



1. No.
2. Caucasian who lives in a small town.
3. Yes
4. Yes
5. Heavy??? I guess that is relative, but I don't consider myself to be a heavy internet user.
6. No
7. No

[corkybstewart]

1. Yes
2. yes, but no.
3. yes
4. yes
5. yes
6. yes
7. sometimes, no way. I listen to sports on the radio if I'm driving

[corysdad]

[QUOTE=beersage]Interesting post by Rob Kasper: http://weblogs.baltimoresun.com/entertainment/news/kasperontap/2009/03/nielsen_profile_of_craft_beer_1.html

Consensus craft beer drinkers...

1. Lives in a two-person household with a combined income over 75 K.
2. Is a Caucasian who lives in a "cosmopolitan center."
3. Is either a boomer or a millennial.
4. "Skews toward active leisure activities."
5. Is a heavy Internet user.
6. Reads a lot of newspapers.
7. Listens to sports on the radio and watches the Golf Channel.

1. No
2. Yes and live in a small town
thats not to far from three
metro's. Not really sure what
a Cosmo is. Martini?
3. Yes
4. Yes
5. Moderate
6. No, only our local weekly
7. Yes and Yes

[Mikegobrew]

1. Yes
2. Yes and No.
3. No. Gen X.
4. Yes.
5. Yes.
6. Only buy the paper for the crossword puzzles.
7. Sports Radio 2 hours a day to and fro work, and no, but I do manage a golf club. I know, I know...free golf and he doesn't? :confused:

[beerking]

Consensus craft beer drinkers...

1. Lives in a two-person household with a combined income over 75 K.
2. Is a Caucasian who lives in a "cosmopolitan center."
3. Is either a boomer or a millennial.
4. "Skews toward active leisure activities."
5. Is a heavy Internet user.
6. Reads a lot of newspapers.
7. Listens to sports on the radio and watches the Golf Channel.

Me...

1. 6 person. Income, yes.
2. Yes, but the cosmo center depends on who you ask. Fredericksburg is either a small city that grew too much, or a "cosmo center" in denial.
3. Boomer
4. I am not sure how to "skew towards," but I would do more outdoor activity if it weren't so f'in humid here! Having some mountains nearby would help (I love to backpack and camp, but can't stand the humidity. As for mtns, no, the hills with attitude called the Blue Ridge don't count).
5. Guilty
6. We get the local paper, it is free because my wife works there. I don't "read" it, but do scan the headlines.
7. I never listen to sports on the radio, unless I am missing a Packers game, and I NEVER watch golf.

[Trashman]

1. 4, no
2. no, no (look up the definition of caucasian)
3. maybe, the generations always confuse me
4. not really
5. yes
6. no
7. neither

[beerking]

1. 4, no
2. no, no (look up the definition of caucasian)


Not sure what you mean here. I take the implementation to mean that you are white, but not caucasian (?), because the term is misused.

From dictionary.com:
"racial divisions of humankind, marked by fair to dark skin, straight to tightly curled hair, and light to very dark eyes, and originally inhabiting Europe, parts of North Africa, western Asia, and India: no longer in technical use."

Is this being misused?

[HarkJohnny]

1. 4 person, and not even close to making that much.
2. WTF is a "cosmopolitan center"? I live in a city.
3. GenX'er (i don't think that makes me either a boomer or a millenial)
4. Active Leisure? Guess so.
5. Skinny internet user :)
6. Don't even get the Sunday paper
7. Yes to sports, but golf sucks

[Insidious Rex]

The only thing that fits for me is "heavy internet user". And if by "reads lots of newspapers" they mean "reads a newspaper often" rather than "reads many different newspapers" then thats two. Otherwise, as usual, Im apparently once again the exception that defines the rule. I do so enjoy being a marketing enigma...

Whats a "millenial" by the way? Is that people who are 1,000 years old?

[xtalman]

1. Lives in a two-person household with a combined income over 75 K.
2. Is a Caucasian who lives in a "cosmopolitan center."
3. Is either a boomer or a millennial.
4. "Skews toward active leisure activities."
5. Is a heavy Internet user.
6. Reads a lot of newspapers.
7. Listens to sports on the radio and watches the Golf Channel.


1. 2 adults, 2 kids, 2 dogs and yes.
2. Sort of if you mean a city nearby. I guess OKC is the largest city in OK.
3. boomer
4. chasing kids leiseure?
5. I am answering this.
6. Both in print and see 5.
7. Sometimes and that is similar to watching grass grow right?

[MichaelM]

Interesting post by Rob Kasper: http://weblogs.baltimoresun.com/entertainment/news/kasperontap/2009/03/nielsen_profile_of_craft_beer_1.html

Consensus craft beer drinkers...

1. Lives in a two-person household with a combined income over 75 K.
2. Is a Caucasian who lives in a "cosmopolitan center."
3. Is either a boomer or a millennial.
4. "Skews toward active leisure activities."
5. Is a heavy Internet user.
6. Reads a lot of newspapers.
7. Listens to sports on the radio and watches the Golf Channel.



1. single father raising 2 boys..... Not even close to 75k a year...... closer to 20... and thats ony if I am able to find a new job after being laid off 4 days before christmas....

2. White me /Girlfriend Black and hell no on the cosmopolitan area backassward little town

3. neither gen x(I think?? LOL 34???)

4. True- paintball, brewing, yo-yo's, whipmaking, etc etc.....

5. Extremely Guilty :)

6. Never catch me listening to sport on the radio (dont even watch on tv) unless one of my buddies wa ts to turn on the game....

[denver brewhoo]

1. yes
2. yes
3. yes
4. yes, if homebrewing counts as "active leisure")
5. yes
6. yes tho' mostly on-line, and alternative weeklies
7. nope. Do WATCH sports on the telly, quite a bit. Not the Golf Channel, but all the majors, and EPL and hockey and college football and lax; if anything that's even more disgustingly yupped-out.

shoot they got me.

[S.F.B.]

1. Lives in a two-person household with a combined income over 75 K.
2. Is a Caucasian who lives in a "cosmopolitan center."
3. Is either a boomer or a millennial.
4. "Skews toward active leisure activities."
5. Is a heavy Internet user.
6. Reads a lot of newspapers.
7. Listens to sports on the radio and watches the Golf Channel.

1.No. With kids it is 4 and not any longer since wife's income got cut.
2.Caucasion in small town of 88,000 or so.
3.No.
4.Yes.
5.No. This and e-mail are pretty much it except at work.
6.Still no.
7.No and no.

[Trashman]

Not sure what you mean here. I take the implementation to mean that you are white, but not caucasian (?), because the term is misused.

From dictionary.com:
"racial divisions of humankind, marked by fair to dark skin, straight to tightly curled hair, and light to very dark eyes, and originally inhabiting Europe, parts of North Africa, western Asia, and India: no longer in technical use."

Is this being misused?

I got bored one day and looked it up in the dictionary I have which classifies it as n. a Caucasian person (originating from the Caucasus mountains between the Black and Caspian seas) I'm about 80% Scandanavian with some Scottish and German thrown in for good measure.

[wortchillergoal]

no
no
yes
yes
no
no
no

[HogieWan]

Interesting post by Rob Kasper: http://weblogs.baltimoresun.com/entertainment/news/kasperontap/2009/03/nielsen_profile_of_craft_beer_1.html

Consensus craft beer drinkers...

1. Lives in a two-person household with a combined income over 75 K.
2. Is a Caucasian who lives in a "cosmopolitan center."
3. Is either a boomer or a millennial.
4. "Skews toward active leisure activities."
5. Is a heavy Internet user.
6. Reads a lot of newspapers.
7. Listens to sports on the radio and watches the Golf Channel.



1. Maybe - It's 3 person now, and the wife will go back to work part-time, but I think that we're below 75 now
2. half - Caucasian, yes, but I live outside any city limits (unincorporated parish jurisdiction)
3. Yes - Never heard millennial until now, but google says I am
4. maybe - I've been known to play tennis
5. Definitely
6. Yes - if online news counts (hardly ever read a real paper)
7. Nope - not even close

[unkle bik]

Consensus craft beer drinkers...

1. Lives in a two-person household with a combined income over 75 K.
2. Is a Caucasian who lives in a "cosmopolitan center."
3. Is either a boomer or a millennial.
4. "Skews toward active leisure activities."
5. Is a heavy Internet user.
6. Reads a lot of newspapers.
7. Listens to sports on the radio and watches the Golf Channel.


1. Just the 2 of us. Last kid went off to college this fall. More than 75k. but that don't mean squat. 75k can buy you a lot more here in NE Ohigho than Ca. or East Coast.
2. Last I looked we were white living in a city of 28k near a major metro area of Ohigho.
3. We are in our 50's. Don't know WTF a "millenial" is. (don't care, either)
4. Define "active leisure activities".
5. Define "heavy Internet user". I may surf the net an hour or 2 a week @ home. A few hours a week @ work. (this site blocked @ work).
6. Daily reader of that liberal rag:"Akron Beacon Urinal" (they need a few right-wingers in there to balance e the facts. but that's just me)
7. Listen to 162 Indians games a year on the radio. Most Brown's games if I ain't watchin.
8. My fave brewery is GLBC.

So where does that pidgeon-hole me?:(

[beerking]

I got bored one day and looked it up in the dictionary I have which classifies it as n. a Caucasian person (originating from the Caucasus mountains between the Black and Caspian seas) I'm about 80% Scandanavian with some Scottish and German thrown in for good measure.

I see. That is an old definition, no longer in use. Probably does not work outside of that general region. Not too many people here in the US of A even know where the Caucasus is.

Myself, I am 1/2 German and 1/2 British/Scottish (descended from Viking invaders of Normandy, then Norman invaders at Hastings).

[skahtboi]

Very good chance that I am, in fact, by the antiquated definition, a Caucasian person, since that is the part of the world some of my ancestors originated from. (Others were from Germany and Scotland.)

Beerking, I sure hope you are wrong about American knowledge of geography.

[Trashman]

I see. That is an old definition, no longer in use. Probably does not work outside of that general region. Not too many people here in the US of A even know where the Caucasus is.

Myself, I am 1/2 German and 1/2 British/Scottish (descended from Viking invaders of Normandy, then Norman invaders at Hastings).

Strange, my dictionary isn't that old. Either way I don't like racial terms anyway. For instance, describing someone as "Asian," Russia is part of Asia.

[Wit Memo Jeff]

1. Lives in a two-person household with a combined income over 75 K.
2. Is a Caucasian who lives in a "cosmopolitan center."
3. Is either a boomer or a millennial.
4. "Skews toward active leisure activities."
5. Is a heavy Internet user.
6. Reads a lot of newspapers.
7. Listens to sports on the radio and watches the Golf Channel.

1. No. New baby, among other things.
2. Yeah, I guess. (ps, caucasian no longer means anything other than "when white met bread")
3. Boomer, yes. But what the f*** is a millenial?
4. Yes, if leisure includes time-wasters that don't show up on product-sponsored lifestyle surveys.
5. No. Heavy? No way!
6. Yup. I don't know if the NY Times is America's paper of record, but it's definitely America's crossword puzzle of record.
7. No. No sports at all. Zip, zero, nada... unless you count the occasional boxing. That's one of the things that first appealed to the wife: when folks talk about "the game," I have no idea what they mean.

[skahtboi]

Strange, my dictionary isn't that old. Either way I don't like racial terms anyway. For instance, describing someone as "Asian," Russia is part of Asia.

Part of Russia is part of Asia.

[beerking]

Strange, my dictionary isn't that old. Either way I don't like racial terms anyway. For instance, describing someone as "Asian," Russia is part of Asia.
I think that came about from people mistaking Japanese for Chinese for Korean...
Seems to me the first attempt to create a general term for the peoples of that reqion was the use of "Oriental." Trouble is, historically, the "orient" starts in Trukey, and includes anything east of there. The "Orient Express" never went to China.

[wortchillergoal]

Snice alaska is only about 12 miles from Russia, does that make it part of Asia?

[Mad Scientist]

Ok, ok...my turn....

1. Lives in a two-person household with a combined income over 75 K.
2. Is a Caucasian who lives in a "cosmopolitan center."
3. Is either a boomer or a millennial.
4. "Skews toward active leisure activities."
5. Is a heavy Internet user.
6. Reads a lot of newspapers.
7. Listens to sports on the radio and watches the Golf Channel.

1. No
2. Yes, No
3. No...Gen X
4. Not as much as I'd like
5. I mainline my internet now.
6. New over the internet
7. No, no, and hell no.

[Beer Martin]

Consensus craft beer drinkers...

1. Lives in a two-person household with a combined income over 75 K.
2. Is a Caucasian who lives in a "cosmopolitan center."
3. Is either a boomer or a millennial.
4. "Skews toward active leisure activities."
5. Is a heavy Internet user.
6. Reads a lot of newspapers.
7. Listens to sports on the radio and watches the Golf Channel.


1. Yes and No (I'm a chemical engineer and my wife is in medical school until May 2011, so we will be when she graduates)
2. Yes and No (I live in Sanford, FL which is not very metro, but I live near Orlando [though Orlando's not like some other big cities])
3. I don't even know what millennial means... upon looking it up, wikipedia says for those born from 1974-1980. I was born in 1985 so I suppose not.
4. Yes. Video games, disc golf, and beer. semi-active
5. Yes, it's like a drug
6. Yes, on the internet
7. Yes, but no to the golf channel.
________
Mercedes-benz mb100 specifications (http://www.mercedes-wiki.com/wiki/Mercedes-Benz_MB100)

[Trashman]

I think that came about from people mistaking Japanese for Chinese for Korean...
Seems to me the first attempt to create a general term for the peoples of that reqion was the use of "Oriental." Trouble is, historically, the "orient" starts in Trukey, and includes anything east of there. The "Oreint Express" never went to China.

I think we need to just get rid of all the old terms and start fresh. Even classifying someone based on a country doesn't work all that great due to boundaries changing so much. How about we just use SRMs to describe people as a base and go from there?

[unkle bik]

Snice alaska is only about 12 miles from Russia, does that make it part of Asia?
Only if you can see it from "your living room window"...

[dennis3951]

all yes except for the golf.