chazwicke
11-04-2003, 11:49 AM
I just read this article:
http://news.bbc.co.uk/2/hi/business/3188382.stm
I found it interesting and saw many parallels with American marketing ploys. I especially noted the quote: "People don't buy lager, They buy advertising". I saw similarities in the Stella strategy too. This may be about Britian but some of it rings true here too when it comes to marketing.
http://news.bbc.co.uk/2/hi/business/3188382.stm
I found it interesting and saw many parallels with American marketing ploys. I especially noted the quote: "People don't buy lager, They buy advertising". I saw similarities in the Stella strategy too. This may be about Britian but some of it rings true here too when it comes to marketing.