Budweiser: new 10-oz can

[Sladek]

I've just heard a "news" report on NPR stating that Budweiser sells Bud Light in a ten-ounce can only in one market, a county in Maryland. Then I hear people saying "it stays cold" "it stays cold" about 3 or 4 times.

"it stays cold"




I give up. I simply give up.

[unkle bik]

Like "staying cold" is going to help it.

[chazwicke]

10 ounce cans have been available over the years. Not sure they have always been limited to Maryland though.

[MeridianFC]

It's funny I heard that same report. I like that they have to truck it in special to St. Marys County. Hey whatever floats their boats (actually I bet Bud would be a good source of floatation liquid rather than "drink".)

[HogieWan]

ONLY in MD?

You're kidding right?

We've had 10oz cans in Louisiana in almost every beer that you can get in a can as long as I can recall. We brought cases of Bud and BL on Senoir Trip FL and everyone knew that we were from LA because we had 10oz cans

[Derekt2]

Originally posted by HogieWan
ONLY in MD?

You're kidding right?

We've had 10oz cans in Louisiana in almost every beer that you can get in a can as long as I can recall. We brought cases of Bud and BL on Senoir Trip FL and everyone knew that we were from LA because we had 10oz cans

Up here in VA we had em years ago. All the day laborers and contruction workers buy em because you can palm them w/o being obvious as to what you are holding.

[steveh]

Originally posted by unkle bik
Like "staying cold" is going to help it.

Well, actually it does (so to speak) - you can't taste anything when it's ice cold, so they can't really tell that what they're drinking is swill!

2 oz. makes that much diff in temperature? Yah. H'okay.

S.

[Sladek]

Perhaps I misheard the report, but I believe they said the only market, or the best-selling market, or one of the few markets (I can't remember which) of Bud's 10-ozer is that county in Maryland. Somebody said they went on a tour of the main Bud brewery and asked about the 10-oz can, and the guide or whoever apparently didn't know what she was talking about.

So a few things got to me...first was the "stays cold" thing, and I think most of here are sick and tired of the mainstream perception that beer MUST be cold. Sure, bland international light lagers the colder the better, but Guiness Extra cold and all that.

The second thing is, a story about a Budweiser can? Are you f@#king kidding me?! Hello, corporate underwriters!
And then of course, the whole mystique of "regular Joes drink beer straight from a can" thing.

And finally, the historical romanticism they always do; so 50 or whatever years ago, local breweries (God forbid) were outselling Budweiser, because it was a "premium" beer (I wish I could better express the vitriolic sarcasm I'm thinking) $.05 more expensive. Bud's strategy was to match the price by selling the 10-ouncer (according to the piece). So, what, Huzzah for fucking Budweiser? Kiss mine.

[newportstorm]

Originally posted by Sladek
So a few things got to me...first was the "stays cold" thing, and I think most of here are sick and tired of the mainstream perception that beer MUST be cold. Sure, bland international light lagers the colder the better, but Guiness Extra cold and all that.


Check out this article with a Guinness brewmaster, Fergal Murray. Note the temp he recommends serving Guinness at and how much colder the Extra Cold really should be. :rolleyes:

http://beeradvocate.com/news/stories_read/662

Cheers!

[Sladek]

thanks for the link.

According to Murray, Guinness should be served at 42 degrees Fahrenheit in the glass. If it’s any warmer, unwanted flavors might emerge; any colder, and desirable flavors might be lost on a numb palate. What about Guinness Extra Cold, you ask? It’s actually only 1 degree colder; the label is mostly a marketing ploy aimed at consumers who balk at the thought of “warm beer.”

Any warmer? 42 F? A stout? 42F is colder than the temp at which Pilsner is served! What "unwanted" flavors is what I'd like to know. I can't imagine that historically Guiness was served at such a cold temperature.

It contains water, malt, roasted barley, hops and yeast - and that’s it.
What, I'm supposed to be surprised?

[MeridianFC]

I wish I could find it but haven't had any luck, but some fellow wrote a letter to the editor of the Irish Times basically saying "what is wrong with the Republic that a man can't get a pint of stout that's not frozen". The exact language was hilarious.

I'll keep looking (Sean/Cormac do you recall this it's from about 7-8 years ago)

[HarkJohnny]

the real reasons for 10 oz beers:

it's easier to figure total ounces consumed when you only have to multiply by 10. multiplying by 12 is hard when you're drunk.

and have you ever noticed... nobody ever drinks those last two ounces anyway.

:D

[zoom6zoom]

My ideas for improving the Bud can:

1. Make it from titanium so you can't open it.

2. Take off the 1, and make it a 0 oz. can.

[Dextolen]

What cracks me up is the bud select slogan...

"Goes down smooth, finishes clean"

so does ****ing water!

Why oh why is the concept of taste so foreign to macro beer drinkers? There should be a revolt!

[eppie]

They're going in the right direction.
12oz -> 10oz -> just keep going.....
________
Paxil Withdraw (http://www.classactionsettlements.org/lawsuit/paxil/)

[Triple Freak]

We've had 10 oz. cans of Bud in SoMar for decades. They're not limited to Maryland, either. I've seen them in California & Arizona as well.

[Chris St Mary]

Bud and the like are served ice cold so you won't taste the imperfections.
For those of you who brew, you have to give them credit because American Lager is an actual style according to the BJCP and the Great American Beer Festival. They actually give an award for the stuff!
The reason they want it served so cold is so you don't taste the imperfections that arise from using inferior ingredients like corn grits, rice, sorghum, etc. It's cheaper to make it that way and they make a better profit.
Unfortunately, it all comes down to the almighty dollar with AB and all their pals.
Take solice in the fact that there is good beer made by alot of other brewers and you have the intelligence to know the difference and to enjoy it.:D

[Derekt2]

Originally posted by Chris St Mary
Bud and the like are served ice cold so you won't taste the imperfections.
For those of you who brew, you have to give them credit because American Lager is an actual style according to the BJCP and the Great American Beer Festival. They actually give an award for the stuff!
The reason they want it served so cold is so you don't taste the imperfections that arise from using inferior ingredients like corn grits, rice, sorghum, etc. It's cheaper to make it that way and they make a better profit.
Unfortunately, it all comes down to the almighty dollar with AB and all their pals.
Take solice in the fact that there is good beer made by alot of other brewers and you have the intelligence to know the difference and to enjoy it.:D

I disagree. Like the beer or not, brewers everywhere have to respect ABs ability to reproduce their portfolio around the world and with local resources. I have had Bud on three continents made locally w/o any ability to distinguish one from the other. That is very, very difficult to do and they do it better than anyone. Also, corn and other adjuncts for that matter play an important role in brewing. I cannot brew my Clasic American Pils w/o it. Likewise no adjuncy use means no oatmeal stout, no witbier, the list goes on and on.

[mookow]

Originally posted by Derekt2
I disagree. Like the beer or not, brewers everywhere have to respect ABs ability to reproduce their portfolio around the world and with local resources. I have had Bud on three continents made locally w/o any ability to distinguish one from the other. That is very, very difficult to do and they do it better than anyone. Also, corn and other adjuncts for that matter play an important role in brewing. I cannot brew my Clasic American Pils w/o it. Likewise no adjuncy use means no oatmeal stout, no witbier, the list goes on and on.

Precisely. As a brewer, I have a great deal of respect for the skill of the brewers at BMC. They turn out a product that leaves them no room for error in production. There is no hop flavor or malt flavor to hide behind. However, as a beer drinker, I have no respect for them or their products.

I have no problems with adjuncts being added to a beer, as long as it is done for the right reason, which is to improve the beer. I do have a problem, however, when adjuncts are added to reduce costs and flavor, which are the reasons why BMC use them.

[chazwicke]

And I'm not certain they use the cheapest ingredients either. They usually have the resources to corner the markets on the best available ingredients. Now that does not mean that they use enough of them to reach the taste threshold in each batch. I've said it before, While I don't like their current beers, if they brewed the great beers they are capable of, I'd drink them some of the time.

[Triple Freak]

FWIW, Budweiser is the USA's largest consumer of rice. They even have their own fields where it's grown. Miller is the nation's largest consumer of corn also.

[steveh]

Originally posted by mookow
There is no hop flavor or malt flavor to hide behind.

Huh? There's no flavor to hide behind. Unless you let it warm up and you get that swell, sweet corn aroma and sour hop extract flavor.

Sorry, I just can't get on the whole precision bandwagon when there are so many breweries beating them at their own game.

S.

[mookow]

Originally posted by steveh
Huh? There's no flavor to hide behind. Unless you let it warm up and you get that swell, sweet corn aroma and sour hop extract flavor.

Sorry, I just can't get on the whole precision bandwagon when there are so many breweries beating them at their own game.

S.

I've always detected a flavor in BMC that I refer to as "ass" flavor. Granted, I'm not sure what ass tastes like...

[HogieWan]

Originally posted by mookow
I've always detected a flavor in BMC that I refer to as "ass" flavor. Granted, I'm not sure what ass tastes like...

LOL

[Derekt2]

Hmmmmmm "aaaaasssssss"

[beerboogie]

that's why they call it buttwiper

[beerboogie]

hell bong water is better

[steveh]

Originally posted by mookow
Granted, I'm not sure what ass tastes like...

But you know all the proper characteristics? :rolleyes:

As a "brewer" it's best to study the good and bad possibilities of any beer style out there. BMC provides most of the bad we all need to avoid.

S.

[Sladek]

Originally posted by Derekt2
Also, corn and other adjuncts for that matter play an important role in brewing. I cannot brew my Clasic American Pils w/o it. Likewise no adjuncy use means no oatmeal stout, no witbier, the list goes on and on.
"Pils" made with adjuncts is not a pils.

[Bilbo Beergins]

I heard they're selling cold piss in a 10 oz. can. Anybody want some?

[beerboogie]

the budwiser 10 oz specimen cup

[Derekt2]

Originally posted by Sladek
"Pils" made with adjuncts is not a pils.

Looking past your point, it is when it's a Pre-Pro Classic American Pils (CAP). And it rocks too. Hands down one of my favorite styles.

[chazwicke]

Right now, I'm enjoying Old Domion Imperial Pils. YUM!

[Derekt2]

Originally posted by chazwicke
Right now, I'm enjoying Old Domion Imperial Pils. YUM!

And I'm drinking my Rappahannock Red clone. Wish the yeast were still around. This beer is very close in many ways but is missing that spicy/fruitiness we used to get in our beers. Oh well.

[chazwicke]

Nice. Wonder if you could get some of the yeast. Is in NC? Where did the Russells get it originally?

[Chris St Mary]

Sorry! I changed jobs and didn't have time to respond to the postings since my last.
I agree that BMC has cornered the market on brewing the same thing in multiple countries and give them credit for that but that's definitely one "market" that I won't shop at for the same reasons that alot of the other postings said. Not my idea of a good beer. Especially when you can get so many other GREAT beers that have some body and flavor.
I was in St. Lou last year with some time to kill and went on the tour at AB. Very impressive set up but also very disappointing when you think of what they COULD be making.
Example: if you tried any of their holiday offerings last December. They actually had flavor and body!
"To each his own", said the farmer as he kissed his cow!

[Bilbo Beergins]

"Not b-a-a-a-a-a-a-d", said Goat Boy.

[HarkJohnny]

finally found me three bottles of the SA Imperial Pils. haven't cracked one yet but very much looking forward to it.

I bought out the last of the stock that the paint store had on this one! haha!!