A-B InBev loses bid for lone right to Bud name in UK

January 15th, 2013 | Posted by Real Beer

The U.K. Supreme Court has ruled against Anheuser-Busch InBev’s request to stop Czech brewery Budvar from selling beer under the Budweiser name. Both brewing companies will continue to use the name in the UK.

While Anheuser-Busch was first to seek to trademark the Budweiser name in Britain, the Czech company entered the British market one year ahead of the then-St. Louis-based brewer, according to Reuters.

Tuesday’s ruling comes more than two years after a European Union ruling that quashed AB-InBev’s attempt to register the Budweiser name as its trademark.

According to Budvar, there there are about 40 related trademark dispute cases pending in different jurisdictions and some 70 procedural issues up for consideration around the world.

AB InBev said it was disappointed by the UK Supreme Court ruling but that it did not affect its Budweiser trademark in the country. It said Budweiser sales in the UK rose 40% between 2009 and 2011.

“This attempt to change the final decision of the court proves the long-term strong interest by (AB InBev) to gain exclusive rights for the Budweiser brand at any cost,” Budvar chief executive Jiri Bocek said in a statement.

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New Belgium brewing now 100% employee owned

January 15th, 2013 | Posted by Real Beer

New Belgium Brewing announced the company’s Employee Stock Ownership Program (ESOP) has purchased the balance of company shares, making it 100% employee-owned. New Belgium has been a partial ESOP since 2000 with a controlling interest held by co-founder Kim Jordan and her family.

“There are few times in life where you get to make choices that will have multi-generational impact – this is one of those times. We have an opportunity to write the next chapter of this incredible story and we’re really excited about that,” Jordan said. “We have always had a high involvement ownership culture and this allows us to take that to the next logical level. It will provide an elegant succession framework that keeps the executive team in tact ensuring our vision stays true going forward.”

Jordan plans to remain CEO for the long-term and the executive team at New Belgium will continue in its current form.

The Fort Collins brewer is currently building a second facility in Asheville, North Carolina that will begin beer production in 2015. The transition to 100% ownership will enable New Belgium to include their future co-workers in Asheville.

The deal was completed on the 28th of December with a companywide announcement made during New Belgium’s annual winter retreat this week. All 456 employee-owners were present for the celebration. Prior to this deal, New Belgium co-workers held 41% of the company’s shares.

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Bud Black Crown to get Super treatment

January 8th, 2013 | Posted by Real Beer

Anheuser-Busch InBev will feature its new Budweiser Black Crown in advertising during Super Bowl. The new beer is scheduled to be on sale nationwide by Jan. 21. Last year, A-B introduced Bud Light Platinum during the Super Bowl.

“The Super Bowl really is the ideal venue to launch something new,” Budweiser Vice President Rob McCarthy was quoted in USA Today.

Black Crown’s recipe was picked from among six limited-edition beers that were created by Budweiser brewmasters earlier this year. It was called 91406 in a Project 12 variety pack released in October. It is stronger than Budweiser, with 6% alcohol by volume compared to 5%, and slightly more bitter. McCarthy described it as “a little bit darker and a little bit more flavorful” than the traditional Budweiser lager.

A-B hopes to cater to variety-seeking Millennials with the new beer. “This brand will appeal to a broad range of beer drinkers, but especially to 21-to-34-year-old, trend-setting-type consumers,” McCarthy said.

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Brooklyn, Carnegie to open Stockholm brewery

January 4th, 2013 | Posted by Real Beer

Brooklyn Brewery, D. Carnegie & Co., and Carlsberg Sweden have announced the launch of a new brewery and restaurant in central Stockholm.

According to a press release, the Brooklyn-New Carnegie Brewery will be built in the Luma Factory buildings in Hammarby Sjöstad, a residential and commercial complex that fronts on Stockholm harbor. The waterfront brewery will have brewing capacity for 8,000 barrels (almost 250,000 gallons), and restaurant capacity for 100 visitors inside and another 150 visitors outside.

The Brooklyn Brewery will manage and operate the project through a wholly owned Swedish subsidiary, and Brooklyn brewmaster Garrett Oliver and his team will brew special Brooklyn beers and develop new beers for the New Carnegie brand. “We love Stockholm, and the whole Brooklyn brewing team is looking forward to their stints at Brooklyn-New Carnegie. We’re going to have a lot of fun brewing and creating beers with our Swedish team,” said Oliver.

In 2011, the Brooklyn Brewery collaborated with Carnegie to produce a bourbon barrel-aged version of Carnegie Porter to celebrate the 175th anniversary of the Carnegie Brewery.

“We distributed Carnegie Porter years ago in New York,” said Brooklyn Chief Operating Officer Eric Ottaway. “We have great respect for the tradition that Carnegie represents, and we look forward to developing the portfolio of beers.”

Joakim Losin, CEO of New Carnegie, said the brewery and restaurant would be a meeting place for Sweden’s craft brewers and their followers, and a school for Swedish beer lovers. The new brewery/restaurant will be open for tours as well as lunch and dinner.

Carnegie is the oldest trademark in Sweden. The company was purchased by Carlsberg when it bought the Pripps Brewery in 2001, and Carlsberg Sweden was established.

Brooklyn Brewery brands have been imported by Carlsberg Sweden since 2006. Sweden is the largest export market for the Brooklyn Brewery.

Brooklyn ships many of its bottled beers to Sweden, including its flagship Brooklyn Lager and its 750-ml bottle-conditioned beers like Brooklyn Local 1 and Brooklyn Sorachi Ace. It also ships tankers of beer to Sweden which are kegged in Falkenberg. Brooklyn Lager and Brooklyn East India Pale Ale are available on draft all over Sweden.

Brooklyn Brewery is America’s leading craft beer exporter.

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Two more earn title of Master Cicerone

December 13th, 2012 | Posted by Real Beer

The Cicerone Certification Program has announced that Canadian Mirella Amato and Missourian Neil Witte became the fifth and sixth individuals to earn the title of Master Cicerone. Amato is the first Canadian citizen and first non-US resident to earn the top rank among beer professionals. Witte works as Field Quality Manager for Boulevard Brewing in Kansas City. They both earned the certification through a series of exams culminating with two days of intense taste testing plus written and oral questioning about beer styles, draft systems, beer evaluation, brewing technology and beer and food pairing.

Overall more than 18,000 have passed the first level Cicerone exam known as Certified Beer Server, but only six individuals have now earned the Master Cicerone title — the third and top level of the program. Founded in 2007, the Cicerone Certification Program tests and certifies beer expertise similar to the wine world’s Master Sommelier program. The Master Cicerone exam includes 10 hours of written questions, 2 hours of oral questions and 2 hours of beer tasting and evaluation.

Witte started at Boulevard Brewing brewer and has worked since 2000 as field quality manager. In this role, he works with distributors and retailers providing education and training on brewing, beer styles, beer and food and draught system installation and maintenance.

Amato runs Beerology, a beer consulting and training service based in Toronto. She conducts guided beer tastings, beer dinners and food pairing workshops for consumers, and retailers and also offers staff training and consulting services for retailers and breweries.

Since it began offering certifications in January 2008, the Cicerone Certification Program has awarded more than 18,500 first level certifications, called Certified Beer Server and 650 certifications at the second level of the program, called Certified Cicerone.

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Call goes out for Beerdrinker of the Year resumes

December 10th, 2012 | Posted by Real Beer

Once again, Wynkoop Brewing Company is seeking beer resumes from the nation’s most beer-minded men and women for its 2013 Beerdrinker of the Year contest. The 17th annual contest seeks and honors America’s most passionate, knowledgeable beer lovers and ambassadors.

The Beerdrinker of the Year wins free beer for life at Wynkoop Brewing Company, a $250 tab at their local brewpub or beer bar, and has his or her name engraved on the Beerdrinker of the Year trophy at Wynkoop.

They also design and brew a special batch of beer at Wynkoop Brewing (with head brewer Andy Brown) as part of their winnings.

The three Beerdrinker of the Year finalists are flown to Denver at Wynkoop’s expense for an action-packed weekend that culminates with the Beerdrinker of the Year National Finals on February 23, 2013 at 2 PM at Wynkoop Brewing.

This year’s three finalists will stay in Denver’s famed Brown Palace Hotel while in town for the finals.

To enter the contest, applicants must submit beer resumes that include the entrant’s beer philosophy and details on their passion for beer and 2012 beer experiences.

Resumes should also detail the entrant’s understanding of beer and its history and importance to civilization, along with the entrant’s efforts to educate others to the joys of great beer.

Resumes for the Beerdrinker of the Year are reviewed by national beer experts and previous Beerdrinker of the Year winners.

Resumes must be sent by email to beerdrinker@wynkoop.com and be received by Wynkoop by no later than December 31. Each entrant will receive an email confirmation that their resume was received.

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Stone plans a ‘Vertical’ party for 12.12.12

December 4th, 2012 | Posted by Real Beer

So who’s up for a 11-beer vertical tasting?

You bring the Stone 02.02.02. We seem to be out.

Stone Brewing Co. released the final beer in its Vertical Epic Ale series Monday, Stone 12.12.12. For those unaware, each year since Feb. 2, 2002 (02.02.02), Stone has released a Stone Vertical Epic Ale beer exactly one year, one month and one day apart. The idea was that each year a beer in the series would be brewed with its own unique recipe, one that would allow the beer to mature over time enhancing the flavors and aromas. The intention was that drinkers would cellar the bottles from each year and open all 11 vintages together for a vertical tasting on Dec. 12, 2012, the date of the last Stone Vertical Epic Ale.

Like everybody lets beer sit around for 11 years.

Fortunately, Stone has an alternative for those of us who kept opening bottles. The brewery will hold a festival at Stone Brewing World Bistro & Gardens: Stone Epic Festival: The Final Chapter. It will take place on December 12 and commence at exactly 12:12 p.m. PST. Festival attendees will have the opportunity to experience all 11 Stone Vertical Epic Ales, in addition to special barrel-aged variations, with food pairing stations featuring dishes specifically created to marry with each of the vintages.

For the record, Stone 12.12.12 Vertical Epic Ale was brewed with a Belgian yeast strain and features cinnamon, allspice, nutmeg, rosehips, sweet orange peel, and a dash of clove.

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