Zima Ziscontinued
October 21st, 2008 | Posted by Jay BrooksAccording to the Milwaukee Journal Sentinel, MillerCoors announced today that they will discontinue their clear malternative Zima, Arguably one of the first alcopops made in the U.S. when it debuted in 1994, Zima has managed to stay around longer than many of its competitors, including being remade with new flavors such as Zima Citrus, Zima Pineapple Citrus and Zima Tangerine.
If you’re feeling nostalgic for just one last sip of the lemony malt-based beverage, the final shipments to distributors will likely be in December, meaning Zima should still be found on store shelves through the beginning of next spring.
“This decision is necessary to reduce complexity when it comes to our brand portfolio, allowing for more focused activity at retail on consumer-preferred brands, especially Sparks,” Andy England, chief marketing officer, wrote in a memo released Monday by MillerCoors, a joint venture formed by merging Miller Brewing Co. and Coors Brewing Co.
According to BrandWeek, alcopop sales have been down lately, presumably due in part to their being targeted by neo-prohibitionist groups in many states.
Overall, the progressive adult beverage category is off 6.6%. Case sales of the Smirnoff Ice brand family are down 11%, while Mike’s Hard Lemonade brands are up 1% and Anheuser-Busch’s Bacardi Silver brands are up 10.4%.
October 21st, 2008 at 2:32 pm
[...] Good riddance to the end of a horrible chapter in what will hopefully be a short book on “malternatives”. Just typing that word made me throw up in my mouth a bit. [...]
October 22nd, 2008 at 12:07 am
OMG THE HORROR! NOOOOOOOOOOOOoooooooooooooo……………
October 22nd, 2008 at 4:20 pm
There is a god…
October 23rd, 2008 at 1:49 pm
Please join us in our campaign to save our Zima!!
October 23rd, 2008 at 6:27 pm
we will not miss this.
October 23rd, 2008 at 10:15 pm
it is a sad sad day that i’m all in favor of supporting zimaguy. life will not be the same without that coveted clear liquor. what can we do???
October 27th, 2008 at 8:31 pm
It will be in a mass grave with Tequiza ;D
November 29th, 2008 at 11:22 pm
Well, it wasn’t a mainstay on my menu, but it sure did cure a hangover in the morning…
December 13th, 2008 at 5:42 am
Zima ZUCKED!!!!
May 22nd, 2009 at 7:00 pm
WE MISS ZIMA.. WE MISS THE CANS and now the bottles… why why why? we enjoyed the taste so much……pleae ship the remaining bottles to us – we will pay
September 6th, 2009 at 5:22 am
sadly missed. plz. bring it back
April 16th, 2010 at 12:54 pm
I MISS THIS DRINK SOOOOOOOOO MUCH!!!!! PLEASE PLEASE PLEEEEASE BRING IT BACK. IT WAS MY ABSOLUTE FAVORITE DRINK…..PLEASE BRING IT BACK!!!!!! IT IS DREADFULLY MISSED.
July 2nd, 2010 at 5:44 pm
We had been wondering what had happened to that drink. We surely miss it