Zima Ziscontinued

October 21st, 2008 | Posted by Jay Brooks

According to the Milwaukee Journal Sentinel, MillerCoors announced today that they will discontinue their clear malternative Zima, Arguably one of the first alcopops made in the U.S. when it debuted in 1994, Zima has managed to stay around longer than many of its competitors, including being remade with new flavors such as Zima Citrus, Zima Pineapple Citrus and Zima Tangerine.

If you’re feeling nostalgic for just one last sip of the lemony malt-based beverage, the final shipments to distributors will likely be in December, meaning Zima should still be found on store shelves through the beginning of next spring.

Zima

“This decision is necessary to reduce complexity when it comes to our brand portfolio, allowing for more focused activity at retail on consumer-preferred brands, especially Sparks,” Andy England, chief marketing officer, wrote in a memo released Monday by MillerCoors, a joint venture formed by merging Miller Brewing Co. and Coors Brewing Co.

According to BrandWeek, alcopop sales have been down lately, presumably due in part to their being targeted by neo-prohibitionist groups in many states.

Overall, the progressive adult beverage category is off 6.6%. Case sales of the Smirnoff Ice brand family are down 11%, while Mike’s Hard Lemonade brands are up 1% and Anheuser-Busch’s Bacardi Silver brands are up 10.4%.

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13 Responses to “Zima Ziscontinued”

  1. Hail the Ale! Beer Blog » Zima Gets Ze Axe Says:

    [...] Good riddance to the end of a horrible chapter in what will hopefully be a short book on “malternatives”. Just typing that word made me throw up in my mouth a bit. [...]

  2. OGYAL Says:

    OMG THE HORROR! NOOOOOOOOOOOOoooooooooooooo……………

  3. Banjo Says:

    There is a god…

  4. Zimaguy Says:

    Please join us in our campaign to save our Zima!!

  5. josh lauritch Says:

    we will not miss this.

  6. wcmargmixer Says:

    it is a sad sad day that i’m all in favor of supporting zimaguy. life will not be the same without that coveted clear liquor. what can we do???

  7. rob mayville Says:

    It will be in a mass grave with Tequiza ;D

  8. Aaron P. Hascher Says:

    Well, it wasn’t a mainstay on my menu, but it sure did cure a hangover in the morning…

  9. Richie Says:

    Zima ZUCKED!!!!

  10. Showboat Says:

    WE MISS ZIMA.. WE MISS THE CANS and now the bottles… why why why? we enjoyed the taste so much……pleae ship the remaining bottles to us – we will pay :)

  11. greg Says:

    sadly missed. plz. bring it back

  12. Suzi Says:

    I MISS THIS DRINK SOOOOOOOOO MUCH!!!!! PLEASE PLEASE PLEEEEASE BRING IT BACK. IT WAS MY ABSOLUTE FAVORITE DRINK…..PLEASE BRING IT BACK!!!!!! IT IS DREADFULLY MISSED. :(

  13. Chris Says:

    We had been wondering what had happened to that drink. We surely miss it :(