Primo returns to Hawaii

December 3rd, 2007 | Posted by Real Beer

Pabst is bringing a beer called Primo back in Hawaii, although brewed to a different recipe than when Stroh (later acquired by Pabst) produced the beer in the 1980s and 1990s.

Pabst, which has about 30 employees working on the Primo brew and one staffer at the Honolulu office, has been conducting market research here for the past 18 months to make sure the beer could be successful.

Keoki Brewing Co. will produce Primo under contract.

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One Response to “Primo returns to Hawaii”

  1. robert kish Says:

    i’m ecstatic that the primo is coming back,you know da kine i used to suck up w/the bros at camp smith in 1973 shaka bro and everyone else liked oly and coors i liked primo esp at the brewery beer garden