New Miller beer ‘As light as it gets’
November 5th, 2007 | Posted by Stan HieronymusMiller Brewing might be pleased enough with the early success of a 64-calorie called MGDL-4 (or Miller Genuine Draft Light) it might extend the test throughout the Midwest and maybe even beyond.
Brandweek reports that MGDL-64, which debuted in August in Madison, Wis., has fared particularly well with women who sampled the low-calorie beer against Coors Light and Michelob Ultra from Anheuser-Busch.
Its tagline “As light as it gets” has appeared on retail displays as well as on out-of-home signage.
Miller rep Julian Green said, “We have made no definitive decisions about MGDL-64 beyond Madison and while we’re encouraged by the early results in Madison we’re waiting for a more detailed assessment which will influence our decision.”
November 20th, 2007 at 1:21 pm
That’s just a shame…a damn shame.
November 29th, 2007 at 1:22 pm
Why in God’s name do people drink this stuff when there are so many fine craft and/or microbrews out there that actually have taste. “As Light As it Gets”??? May as well drink water…
November 30th, 2007 at 3:23 pm
It may get the ladies drunk, but not the ones I want to hang out with.
December 15th, 2007 at 11:19 pm
why paid 8.00 to $10.00 for a 12 pack of water with the beer name and logo????
January 4th, 2008 at 9:01 pm
Im all for a beer with 64 calories and the same amount of alcohol as regular beer. I dont want to look like the typical Wisconsin Fat Ass.
May 7th, 2008 at 10:46 am
I’m with Joe I think Millers new product mgd 64 is great. Tastes as good or better than other light beer and has at least 30% less calories. The way I look at it every 3rd beer is calories free. no guilt at all.