Today’s Wall Street Journal made a story about Beer Pong one of its free reads.
The summary: “A new wave of young people are trying to make money tapping into their peers’ devotion to beer pong, a cross between ping-pong and beer chugging. The market appears to be expanding as fans continue playing post-college.”
Many have mixed feelings about Beer Pong. For instance, in 2005 Anheuser-Busch sponsored tournaments across the country in a promotion called Bud Pong. But the company abandoned the game after media reports suggested it promoted binge drinking.
But as you’ll read in this story – and it comes with a video – some people have figure out how to make money from it.