Helping the ocean one beer at a time

August 15th, 2007 | Posted by Real Beer

Alaskan Brewing Co. is committing one percent of proceeds from its newly released Alaskan IPA to improve the health of the Pacific Ocean and coastlines in an initiative called the Coastal CODE (Clean Oceans Depend on Everyone).

The CODE web site provides insights on ocean preservation; information on volunteer opportunities; ways to donate to the fund; and information about how to apply for Coastal CODE grants for such activities as beach cleanups, water quality improvement and ocean conservation education.

“Big problems like ocean pollution can feel overwhelming, but if each of us does something small, together we can make a big difference,” said Marcy Larson, co-founder of Alaskan Brewing Co. in Juneau. “We’re happy to do our part through the Coastal CODE and participating in beach cleanups. We chose ocean preservation because the ocean is such an important resource to us all.”

The small craft brewery is involving others, calling on ocean-minded organizations to help create the Coastal CODE, which began by surveying more than 500 Pacific Northwesterners about the Pacific Ocean. Nearly 100 percent of respondents said they are concerned about the health of the world’s oceans and more than 50 percent think the condition of the Pacific Ocean and western coastline is poor or at-risk.

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