Everything you always wanted to know about Miller Chill but were afraid to ask

June 26th, 2007 | Posted by Real Beer

“Brew” Blog, published by Miller Brewing, has a complete rundown on what’s going on with Miller Chill, a topic that draws an astonishing number comments around here.

There are excerpts from a conversation with CMO Randy Ransom. For instance, who is buying the beer?

“I would say a good 30 to 40% of the incremental volume is coming from outside the beer category. Within the beer category, we’re getting most of the volume coming from A-B brands, and we’re seeing that Miller Lite is not being affected to any great degree. It’s actually being affected less than we expected in those markets.”

The blog also quote’s from Miller’s monthly e-zine about the development of Miller Chill.

Previously: Miller Chill goes national, Miller Chill includes lime, salt in bottle

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One Response to “Everything you always wanted to know about Miller Chill but were afraid to ask”

  1. country boy Says:

    i love miller genuine draft. i get a 30-pack cans and pour them in a glass, i love it.