Belgian brewery rolls out Zer0% beer

May 15th, 2007 | Posted by Real Beer

Alken-Maes has launched a new non-alcoholic beer in Belgium.

The subsidiary of Scottish & Newcastle plans to sell ZerO% in about 300 nightclubs throughout the country beginning in June.

Alken-Maes hopes Maes ZerO% will appeal to young adults who deliberately choose not to drink alcohol when they have to drive. The new beer, with a dash of lime, will be available in a trendy bottle and have a refreshing taste, the brewery says.

Previously, Belgian brewers marketed their non-alcholic beers to those with health concerns.

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