Alken-Maes has launched a new non-alcoholic beer in Belgium.
The subsidiary of Scottish & Newcastle plans to sell ZerO% in about 300 nightclubs throughout the country beginning in June.
Alken-Maes hopes Maes ZerO% will appeal to young adults who deliberately choose not to drink alcohol when they have to drive. The new beer, with a dash of lime, will be available in a trendy bottle and have a refreshing taste, the brewery says.
Previously, Belgian brewers marketed their non-alcholic beers to those with health concerns.