Headline: Boutique beers sales up 12%, mainstream sales flat.
Just another quarterly update from the United States? No, this is from Australia.
In reaction, Foster’s has decided for the first time to produce a weaker version of Victoria Bitter (also known as VB), putting a yellow-label on the 3.5% abv beer. VB, which has been around 113 years, is 5% and is known for its distinctive green label.
Reuters reports that hundreds of craft breweries are opening and aiming to rival small European makers, turning Australians away from traditional lagers and on to more complex beer styles.