Anheuser-Busch has rolled out three fruit-flavored versions of its Michelob Ultra brand.
The three flavors – Pomegranate Raspberry, Lime Cactus and Tuscan Orange Grapefruit – will be available through Labor Day. They are sold in 12-bottle packs featuring all three varieties, and in single-flavor six-packs.
– A-B has also brewed an all-malt Bohemian pilsner for the Florida market – an extension of its program to brew regional beers in its regional breweries. Tarpon Spoon is brewed with two-row malt and a touch of toasted malt. It is spiced using Saaz and Tettnanger hops.