Wrong! Sometimes smaller is better

January 9th, 2006 | Posted by Real Beer

Headline:Beer Is Proof of Stereotypical Sex Roles.

The point: “So finally, beer teaches us about competition: The microbrewers appeared on the scene to tell the ignorati (myself included, back then) that there were infinite possibilities.”

Maybe not quite right: “The big American breweries can do anything smaller brewers can do, and better. They don’t do what the smaller brewers do partly because they don’t want to. To produce niche flavors is costly, and you’ll notice that large brewers typically charge around three to five dollars per six-pack, while the micros start at $7.”

The large breweries can’t do everything smaller ones can better. Part of it is a numbers thing: There are scores of small brewers across the country thinking up something different every day. Many of the ideas will be terrible, but some will be terrific.

It isn’t necessarily great business but it is great art. And if you like flavorful beer you benefit.

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