From the beer business wires

March 15th, 2007 | Posted by Real Beer

- A strong fourth quarter wraps up an excellent year for Boston Beer, producer of Samuel Adams beer.

- Bud.TV got off to a slow start. Part of the problem is the registration process. “The first week after Super Bowl, the site got an average of 20,000 visits a day, but only about 800 to 1,000 a day were registering–we think because of the registration process,” reported A-B vice president Tony Ponturo.

- Miller Brewing is giving a national push to Miller High Life’s “Take Back the High Life” campaign. The company reports “Midwestern customers are swapping trendiness for value, so the brewer is taking its promotion of the lower-priced beer nationwide.” Kinda like this headline: Miller: Midwesterners Appreciate Lower-Priced Beer.

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