Pin-up girls and beer

December 20th, 2005 | Posted by Real Beer

New York City’s Heartland Brewery has published a 1940s era pin-up calendar, featuring its servers and beers.

LeroyThe girls are posed in 12 vignettes to represent beers such as Matrimony Ale, Farmer Jon’s Oatmeal Stout and Not Tonight Honey Porter.

Fifty percent of all proceeds from the calendar to the Heartland Brewery Foundation, with funds earmarked for the New York chapters of the Juvenile Diabetes Foundation and National Multiple Sclerosis Society and Billy Joel’s Charity Begins at Home.

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3 Responses to “Pin-up girls and beer”

  1. Mark Nightingale Says:

    Where can I purchace one of the Heartland Girl Beer calendars?

    Mark

  2. Administrator Says:

    I would suggest contacting the Heartland Brewery.

    Stan

  3. Therapy New York Says:

    It’s good to see the calendar going towards a good cause. I don’t think the front cover picture looks very 1940s pin up girls. I would have like for the girls on the cover to look more like the girls in the past. I like the names of the beer for the calendar and how the girls are match to a beer for each month.