Wine grabbing Gen Xers, Millennials

January 3rd, 2007 | Posted by Real Beer

The following information was posted at WineBusiness.com:

New findings presented by the Wine Market Council during a trade event in New York City last week indicate that a whopping 14 percent of all wine consumers are drinking either less beer and less spirits (or both) but at the same time are drinking more wine.

Curiously, the research indicates that these are largely younger consumers. The conventional wisdom has been that older consumers eventually cut down on beer and spirits consumption while drinking more wine. Fifty-two percent of the “trade-off” consumers making the switch are under 42 years old, as they are either part of the Gen X or Millennial generations, according to the data.

The information was obtained by surveying wine consumers, and WineBusiness.com bills itself as “The Home Page for the Winde Industry” so keeps those things in mind. And remember that when they write beer they mean all beer, not craft beer.

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