Germans drinking different flavors, colors

November 25th, 2006 | Posted by Real Beer

German brewers are mixing different flavors and colors into their beers in an effort to end a 12-yeard slump in beer sales.

With beer consumption down 15% in the last dozen years brewers hope to capture the attention of younger drinkers by using flavors such as lime, which also adds a bright green color to beer. Red-colored beers are made with cherry or grenadine, and yellows with peach or yellow plum.

The are sold in clear glass bottles, putting the color on display.


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