Budweiser Bucks

November 15th, 2006 | Posted by Real Beer

Budweiser is basing the majority of its U.K. marketing plans for 2007 around “Budweiser Bucks,” a promotion that will allow consumers to exchange branded “beer tokens” for a range of prizes.

Good luck trying something like that in the United States. As it is “Budweiser Bucks” may prove controversial. News of the program comes just weeks after the Department of Health launched its “Know your limits” campaign, urging young people to drink sensibly.

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