Signapore’s Tiger beer, which earlier this year struck a deal with Anheuser-Busch that greatly expands its distribution is flying off the shelves in – you guessed it – Detroit.
“Last weekend alone we sold 20 cases, which for an off-brand beer is a ton of beer,” says Harry Kefalonitis, owner of Harry’s Detroit, which is near Comerica Park. “They see the sign I put up about the beer, and people will say, ‘Oh, give me that. Get me a Tiger Beer,’ and then the whole table ends up getting it.”
One owner of a popular bar/club said described it as a basic drinking beer.
“It’s like Labatt, but with more alcohol,” he said. “It’s nothing super special. It’s just a basic, solid tasty beer.”