Homebrew supply sales reflect growing hobby

June 11th, 2013 | Posted by Real Beer

The latest survey of homebrew suppply shops by the American Homebrewers Association confirms that interest in homebrewing continues to grow.

The AHA survey, its fourth, found that on average stores that responded to the survey enjoyed 26% higher revenue in 2012 compred to 2011.

“As homebrewing continues to grow, retail shops are responding accordingly, satisfying the needs of their increasing customer base,” AHA director Gary Glass said. “Homebrew supply shops serve as the heart of local homebrewing communities. The success of a local shop will ensure a thriving community of homebrewers.”

The survey also found that 80% of shops sold a larger quantity of beginner kits, another indication the hobby is expanding. The largest segment of people buying the beginner kits were individuals 30 to 39 years old.

The complete report.

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