UK brewer makes push in Denver

July 4th, 2006 | Posted by Real Beer

Tit for tat.

If Americans are going to promote their beer in the UK, then a London brewer might as well do the same in the United States.

The Rocky Mountain News reports that Fuller’s is spending more than $100,000 on radio ads and Web-based promotions here.

According to the Brewers Association, craft beer commands a 10% market share in Colorado, putting the state No. 3 in market share nationwide.

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One Response to “UK brewer makes push in Denver”

  1. chris Says:

    I would like to see them spend that money on distribution. Here in Boston (which I would think would be a target market) it is hard to find the beer in bottles…and I know of only one place that has it on tap. They need to have better control on freshness as well if they are going to make it in the states. I applaud them for best by dates, but often old beer is on the shelves, which does not hold well for British ales.

    Chris
    Biere de Table