Tit for tat.
If Americans are going to promote their beer in the UK, then a London brewer might as well do the same in the United States.
The Rocky Mountain News reports that Fuller’s is spending more than $100,000 on radio ads and Web-based promotions here.
According to the Brewers Association, craft beer commands a 10% market share in Colorado, putting the state No. 3 in market share nationwide.