From the St. Louis Post-Dispatch:
Aiming for the British working class, Anheuser-Busch Cos. is rolling out a new beer in the United Kingdom. Called Bud Silver, the beer will have a lower alcohol content and a stronger hops flavor than an American-style lager.
The stronger flavor hops and richer color also make Bud Silver attractive to young adult males, according to A-B’s Jim Gorczyca. “It kind of goes after the working-class guy,” he said.
And an interesting fact at the end: In the last five years, Anheuser-Busch has nearly tripled the volume of A-B brands sold internationally.
Does is seem likely that Bud Silver will take the UK by storm? Likely not, but quite obviously the world’s biggest brewer will continue to find a larger audience for its beers or find other beers that audience will drink.