Beer news: ‘Bend Ale Trail’ and more

June 15th, 2010 | Posted by Real Beer

Visit Bend has introduced the “Bend Ale Trail,” an interactive tour of the city’s craft breweries. “Bend’s craft breweries now rank among the favorite attractions of visitors to Central Oregon,” said Doug La Placa, president of Visit Bend, the city’s tourism bureau. “Bend’s world-class beer culture is an excellent complement to the region’s renowned outdoor recreation and highlighting it is the logical next step in diversifying our tourism offerings.”

A 2009 Bend tourism research project conducted by RRC Associates indicated that 28% of summer visitors to Bend visited a brewery during their stay – placing brewery visits as the fifth most enjoyed tourist activity behind hiking, dining, shopping and biking.

The Bend Ale Trail is a collaborative multi-faceted program between Visit Bend and eight of the region’s top craft breweries: 10 Barrel Brewing Co., Bend Brewing Company, Cascade Lakes Brewing Co, Deschutes Brewery, McMenamins Old St. Francis School, Silver Moon Brewing, Boneyard Beer and Three Creeks Brewing Co. The Bend Ale Trail will feature a variety of elements. Details.

  • Heineken is allowing drinkers Ireland to label their own bottles of Heineken. Drinkers have 42 different bottle designs to choose from and may add their own text in the online offer.
  • The Siebel Institute Advanced Homebrewing Course, held in Colorado in recent years, returns to Siebel’s home base of Chicago this year. Ray Daniels, Chris Graham, Randy Mosher and Chris White will once again lead homebrewers through five days of classroom instruction and hands-on activities July 26-30. Details.
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