New beer fight erupts

November 15th, 2005 | Posted by Real Beer

Does it really seem to you like the nation’s largest brewers are likely to join in a campaign to boost beer’s image?

It seems as if they should be getting along better for that to happen. USA Today reports: “Miller Brewing, a unit of SABMiller, said Tuesday several cable networks pulled new Miller ads on complaints by rival Anheuser-Busch (BUD), the largest U.S. brewer.”

This is related to commericals we reported on yesterday that claim the recipe for Bud Light has changed.

More from USA Today:

Several cable networks have temporarily placed the Miller spots on hold and asked the company to provide substantiation for the claim, Miller said, adding that it was providing the requested substantiation.

Anheuser-Busch responded to what it felt were negative ads by Miller, an Anheuser-Busch executive said.

“We addressed this directly in a way that was most appropriate,” Douglas Muhleman, group vice president at Anheuser-Busch, said in a faxed response. “We saw negative advertising that included our product, and we were in the best position to explain that to the networks that these claims are not true.”

Share and Enjoy:
 
  • Digg
  • del.icio.us
  • Furl
  • StumbleUpon
  • YahooMyWeb

One Response to “New beer fight erupts”

  1. Sean Says:

    Who cares what miller and A-B bitch about. These two giants play these stupid ad games and they still sell beer that is weak. One talks bad about the other product this is so old, remember pepsi vs coke? Well I do have to admitt that the ads are entertaining but so is Pam Anderson running on the beach in old baywatch episodes. The one thing both have in common are fake ingredients.