Does it really seem to you like the nation’s largest brewers are likely to join in a campaign to boost beer’s image?
It seems as if they should be getting along better for that to happen. USA Today reports: “Miller Brewing, a unit of SABMiller, said Tuesday several cable networks pulled new Miller ads on complaints by rival Anheuser-Busch (BUD), the largest U.S. brewer.”
This is related to commericals we reported on yesterday that claim the recipe for Bud Light has changed.
More from USA Today:
Several cable networks have temporarily placed the Miller spots on hold and asked the company to provide substantiation for the claim, Miller said, adding that it was providing the requested substantiation.
Anheuser-Busch responded to what it felt were negative ads by Miller, an Anheuser-Busch executive said.
“We addressed this directly in a way that was most appropriate,” Douglas Muhleman, group vice president at Anheuser-Busch, said in a faxed response. “We saw negative advertising that included our product, and we were in the best position to explain that to the networks that these claims are not true.”