Business Week likes Saint Arnold

November 14th, 2005 | Posted by Real Beer

The special report from Business Week for small business about using “using the web to boost sales” features Saint Arnold Brewing in Houston.

The “front” of the section features a picture of founder Brock Wagner and the headline: “A Houston microbrewery has converted web site visitors into loyal customers with invites to free beer bashes.”

The story quotes Wagner:

“Companies have a personality. The newsletter is an incredible mechanism for conveying that personality to people. It makes them much more loyal.”

It also makes the benefits clear:

Wagner credits the newsletter with bringing in at least $150,000 in sales last year, mostly through increased attendance at the brewery’s special events. Revenues at the 15-employee brewery were $1.8 million in 2004, up from $1.5 million the previous year.

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