A Labatt Brewery campaign involving Santa and beer not surprisingly sparked controversy in Canada, even though the beer is non-alcoholic.
Labatt has posted ads in Mac’s Convenience Stores across Ontario saying, “Leave one out for Santa. He’s driving.” They show a bottle of Labatt’s Blue de-alcoholized beer.
The Toronto Sun reported one consumer said this sends the wrong message. “Children see that and they think we’d better leave beer for Santa instead of cookies and milk. I have grandchildren and great-granchildren and I don’t approve of it. Maybe I’m an old fuddy-duddy,” she said.
Mothers Against Drinking and Driving said it has no problem with it because it’s alcohol-free beer.
“This is not drinking and driving. It’s a Labatt issue and whatever their philosophy is behind the ad is certainly up to them,” said MADD Canada president Margaret Miller.