Anheuser-Busch will become the U.S. importer of Tiger Beer from Singapore, the two brewers jointly announced.
The St. Louis Post-Disptach points out that although Tiger Beer isn’t well known in the United States, Anheuser-Busch may be eying the brand’s performance in the United Kingdom as an indicator of its potential. Sold there for more than 30 years, the brand has become the most popular Asian imported beer brand in the U.K. and Ireland.
Tiger Beer is the third new import that Anheuser-Busch plans to add to the portfolio of products sold to its wholesalers. Last month, A-B began importing beer from its Chinese subsidiary Harbin Brewery Group to Los Angeles and Honolulu. Next month, it will begin importing the beers of Dutch brewer Grolsch.