Boston Lager sales benefit ‘American Dream’

October 12th, 2009 | Posted by Real Beer

This month for every case of Samuel Adams Boston Lager sold in Massachusetts and Rhode Island 50 cents will go towards Samuel Adams Brewing the American Dream, a philanthropic program created last year by The Boston Beer Company to provide financial support and services to low and moderate income entrepreneurs in the food and beverage industry.

When Boston Beer founder Jim Koch sent a letter to distributors in Massachusetts and Rhode Island in September about plans for the brewery to contribute 25 cents from each case sold to the program he didn’t expect was that all six distributors in Massachusetts and Rhode Island would offer to match his donation. But they did, increasing the contribution to 50 cents per case of Boston Lager sold in both states.

In June 2008, The Boston Beer Company partnered with ACCION USA, the country’s leading not-for-profit micro-lending organization, to launch Brewing the American Dream. The program has provided loans to 31 food & beverage entrepreneurs in New England, saving or creating more than 240 jobs.

Earlier this year, The Boston Beer Company brewed a special beer, Samuel Adams Boston Brick Red, available on draft and only at bars and restaurants in the Boston area. For each keg of Boston Brick Red enjoyed throughout the city, the brewer made a donation of $4.

“The effort with Boston Brick Red has gone very well; we’ve raised nearly $10,000 for the program, and it’s been a great way for beer drinkers to join with us to support these individuals looking to realize their business dream,” Koch said. “So, we started looking for ways to expand that effort. We’re hopeful that the donation made through sales of Samuel Adams Boston Lager in October will lead to funding many more loans.”

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