Newcastle Brown Ale has announced the launch of the Newcastle DraughtKeg.
It uses the same technology originally created by Heineken USA, aimed to provide freshness and portability through a pressurized draft system that utilizes a patented internal CO2 system with a mini tap. This feature is intended to keep the beer fresh for up to 30 days after tapping and delivers the same taste experience as a pint of Newcastle poured in a pub.
“The launch of the Newcastle DraughtKeg is a milestone event for the brand, offering access to the one and only Newcastle on tap at fine establishments everywhere, including your home,” Colin Westcott Pitt, brand director of Newcastle, said for a press release. “The fact that it’s portable gives you the opportunity to share the pub experience with friends wherever you are. You become a handyman of sorts, providing instant home improvement by bringing the Newcastle DraughtKeg into someone’s house.”
The kegs holds 1.33 gallons (5 liters) of Newcastle, about 10 pints of beer. The Newcastle DraughtKeg is also compatible with the Krups BeerTender, an appliance designed exclusively for the DraughtKeg.